Martin Seibold’s Life Fit Group refinances and snaps up Fitness Loft

Martin Seibold’s Life Fit Group refinances and snaps up Fitness Loft
Martin Seibold’s Life Fit Group refinances and snaps up Fitness Loft

German health operator, Life Fit Group, led by Martin Seibold, has snapped Loft Holding GmbH and its health model Fitness Loft. The firm has additionally introduced it has gone by means of a refinancing course of by the use of growing its present bond facility which is able to conclude earlier than the yr finish.

Life Fit has a variety of companies inside its portfolio, spanning all components of the market from the Full-Service-Best-Price (FSBP) phase, by means of to boutiques. It’s additionally a associate for Xponential Fitness in Germany.

Fitness Loft joins the corporate’s different manufacturers, Fitness First Black and Fitness First Red, Smile X, In Shape, Elbgym, Barry’s, The Gym Society and Xponential’s Club Pilates and Pure Barre.

Christophe Collinet, CCO of Lift Fit, who spent 18 months engaged on the Fitness Loft deal advised HCM the transfer is taking the corporate deeper into the fast-growing decrease finish of the market, the place buying and selling has returned most strongly for the reason that lockdowns, saying: “The acquisition of Fitness Loft is an funding our FSBP portfolio – the fastest-growing market phase of the German health panorama.

“The Life Fit Group has recovered effectively from the pandemic,” says Collinet. “With over 11,000 constructive internet member motion in October and November 2022, our like-for-likes for the group total are actually at round 90 per cent of pre-COVID ranges, nonetheless, the FSBP phase is coming again the strongest, being at 99 per cent already.”

Fitness Loft is anticipated to contribute €5m of Life Fit’s forecast €19m EBITDA revenue for 2023 because of this development for accelerated restoration within the FSBP sector. Turnover for 2023 is anticipated to be €157m.

Life Fit says it moved again into revenue in October this yr and is forecasting a loss for the total yr 2022 of €7m on revenues anticipated to be within the area of €135m – together with authorities grants of v41.8m.

Collinet says the primary precedence for Fitness Loft might be to combine the operations of the enterprise, saying: “The major focus is to proceed its fast membership progress, combine with the group and make the very best use of the Life Fit Group synergies,” he defined. “Similar to our Fitness First and SmileX manufacturers, Fitness Loft will transfer to a brand new shared membership administration system and combine with the prevailing operations.”

Collinet advised HCM that Life Fit could ultimately consolidate its manufacturers within the FSBP phase, saying: “There are not any plans to alter the Fitness Loft model within the quick time period, however we’ll intention for a convergence of our manufacturers inside the FSBP phase in some unspecified time in the future.”

The acquisition is being funded by a €15m bond high up and a €12m fairness contribution from the corporate’s majority shareholder, Oaktree Capital Management. The firm says the bond Issue might be totally subscribed, based mostly on commitments from institutional traders and the maturity of the bond has been prolonged till January 2025.

Fitness Loft operates 27 amenities within the German states of Bremen, Hamburg, North Rhine-Westphalia, Lower Saxony, Saxony, Saxony-Anhalt and Schleswig Holstein. The chain, with greater than 65,000 members, has high-quality studios and ‘loft-inspired’ interiors and a administration group with expertise in buying native operators.

It has pushed by means of two new openings since 2019 and is reporting constant month-to-month member additions, with greater than 1,500 new members added in November this yr bringing it close to to pre-COVID ranges when it comes to its membership base.

As at Q3 2022, Fitness Loft is reporting revenues of €16.6m and adjusted EBITDA of €1.6m ( adjusted for governmental assist). The normalised October 2022 run-rate is at €19.2 million income and €3.6 million EBITDA.

“Fitness Loft has outperformed the general market in the course of the COVID-19 pandemic,” says Collinet. “The alignment of the studios suits very effectively with our segmentation in Fitness First Red in addition to SmileX and In Shape.”

“The Fitness Loft studios fill geographical gaps within the Life Fit portfolio and improve our portfolio within the full service finest value phase to over 50 per cent, “ says Martin Seibold, CEO of LifeFit Group. “We’re satisfied from a knowledge perspective and market dynamics that the High Value Low Price phase will develop strongest within the German market sooner or later. This gives us with an excellent base for additional progress in native markets and the size to be a dominant nationwide participant in Germany.”

“With the acquisition, we’re defying macroeconomic challenges and taking one other necessary step in our growth technique,” says Seibold. “Fitness Loft expands our providing within the FSBP phase, strengthening our skill to additional scale, each by means of buy-and-build and organically within the quickest rising market segments, which we see as FSBP, boutique and boutique franchises.”

“We’ve at all times benefited from all acquisitions when it comes to finest observe sharing,” says Collinet. “Fitness Loft’s administration group will keep on board for no less than two years and we’ll be taught lots from one another.”

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