The new marketing campaign, which goals to advertise health as a way of boosting power ranges, pokes enjoyable at Big Pharma and consists of ‘Low E residence check kits.’
Planet Fitness is providing an answer to low power, the silent epidemic, in 2023.
In a brand new marketing campaign, the health middle chain parodies the frequent tropes of American prescription drug commercials to supply an answer to the fatigue and basic malaise which may stop you from collaborating within the hobbies and moments that add vibrant colour to life. We see a collection of poor souls affected by “Low E” (a pretend medical analysis) who’re consequently struggling, for instance, to explode a balloon, be a part of a conga line at a houseparty and make their very own mattress.
But behold! These sorry sods then be a part of Planet Fitness and the entire vibe within the two video spots immediately modifications, similar to an advert for Big Pharma that guarantees a greater life by the use of a capsule. Suddenly, after hopping on a chunk of train tools at Planet Fitness, each character’s Low E is changed by smiles, dancing and purposeful strides. The solely factor that is lacking is the lengthy and terrifying listing of unintended effects snuck in on the finish.
Joining Planet Fitness and getting common train, the marketing campaign’s new video spots guarantee us, may help you to “defeat Low E” and “discover your large health power.”
The new marketing campaign – which debuted on December 31 – additionally features a radio spot, an out-of-home activation in New York City and “Low E residence check kits,” designed to appear to be at-home COVID checks.
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