New product launches cap off 12 months of strong development for wholesome snacking firm
(LOS ANGELES, CA: January 5, 2023) Healthy snacking firm That’s it. was the quickest rising vitamin bar model among the many high 20 manufacturers within the United States in 2022[1], beating out manufacturers like KIND Snacks, CLIF Bar, Larabar, and RXBAR, and outpacing the expansion of the class nationally by greater than 7x. The recognition comes as That’s it., greatest recognized for its two-ingredient Fruit Bars, expands right into a plant-based snacking platform, and pronounces increasing partnerships with main nationwide retailers akin to: Sam’s Club, Costco, Walmart, Target and extra.
“We’re particularly thrilled with this recognition after a 12 months marked by challenges for the F&B trade akin to altering client behaviors and ongoing inflation considerations,” stated That’s it. Founder & CEO Dr. Lior Lewensztain. “Much of our success this 12 months may be attributed to our capacity to climate the inflation storm by accelerating development within the Club channel, the place we are able to present better worth to customers by shifting focus from single fruit bars to value-heavy multipacks at a time when rising prices are entrance and heart to customers.”
The firm’s fast development prolonged throughout the Instacart platform, with That’s it. not too long ago being named as one of many e-commerce big’s Fastest-Growing Emerging Brands of 2022, alongside different CPG trailblazers akin to: Liquid Death, Truff, and Poppi. The checklist, decided on year-over-year gross sales velocity development, identifies rising CPG manufacturers that had been most efficiently capable of “break right into a crowded trade, discover the best viewers, enhance consciousness, and develop their distribution[2].”
Up subsequent for the swiftly rising model is the launch of two new merchandise: a Sam’s Club-exclusive Strawberry & Banana Fruit Bar Variety Pack, and a 20-ounce pouch of Dark Chocolate Fig Truffles, set to launch at choose Costcos this month. The new Fruit Bar 12-pack of the model’s well-known two-ingredient Fruit Bars comprise simply fruit: 12 apples, six bananas and 72 strawberries to be precise, and might be out there at Sam’s Clubs nationwide. Meanwhile, That’s it. Dark Chocolate Fig Truffles will prolong the model into the chocolate aisle at Costcos, bringing the superstore one of many cleanest goodies in the marketplace with its four-ingredient Dark Chocolate Truffles, out there now for the primary time in a bigger, Costco-friendly 20-ounce pouch. Staying true to the That’s it. ethos, each new merchandise are made with minimal substances, actual, entire meals and completely no juices, purees, or concentrates.
About That’s it.
That’s it. is on a mission to assist customers Be a Little Better with their snacking habits by making scrumptious, handy, plant-based tremendous snacks from solely the purest substances, and utterly free from the highest 12 allergens. Since 2012, it has been innovating the pure meals class within the United States with its portfolio of straightforward and nutritious snacks constituted of actual, entire meals. All That’s it. merchandise transparently comprise six actual substances or much less. Its flagship Fruit Bars, now the #1 fruit bar in America, comprise solely two substances, fruit + fruit. That’s it. You can discover That’s it. nationwide at your native Starbucks, at main retailers akin to: Target, Whole Foods, Costco, Sam’s Club, 7-Eleven, Walmart, VONS, CVS and Kroger, and on-line at Amazon, Instacart and www.thatsitfruit.com. Learn extra on Instagram and TikTok.
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