Optimum Nutrition launches its ‘There’s More In All Of Us’ campaign – Retail Times

Today Optimum Nutrition launches its ‘There’s More In All Of Us’ marketing campaign. The world’s primary sports activities diet model is difficult the unconscious bias of what health appears to be like like by demonstrating that with the appropriate coaching, diet and dedication, something is feasible.

Among the primary outputs on this omni-channel marketing campaign are emotive movies of particular person athletes from Optimum Nutrition’s roster, sharing how they overcame challenges to attain the unimaginable of their respective sports activities. The intention is to encourage customers who might really feel held again from reaching their full potential.

View the Marcus Smith video here

In his footage, Harlequins and England Rugby Fly Half, Marcus Smith, explains “I used to be at all times a fairly small man. But I knew I used to be quick and will use that to my benefit. I knew I needed to double down on my coaching. I needed to get quicker and stronger. So Optimum Nutrition took an enormous entrance foot in my coaching. I can sleep straightforward understanding I’ve executed my preparation, diet. To have that confidence while you step onto the sector. It’s been a revelation”.

The marketing campaign additionally includes a multi-athlete advert, with a plethora of sporting celebrities together with; Paralympic swimmer, Alice Tai, Muay Thai Fighter, Nesrine Dally, England and Roma footballer, Tammy Abraham, Chelsea and England Footballer, Lauren James, Bodybuilder, Will Chicomb, Olympic weightlifter, Emily Campbell and England Rugby star Marcus Smith. In this advert, the narrative centres on how, regardless of being totally different, all of us have extra in us – with Optimum Nutrition serving to unlock extra to gas, give vitality and restore.

View the multi-athlete video here

The ‘There’s More In All Of Us’ adverts will characteristic on digital, radio and in print. In-store adverts, PoS and merchandising machines will convey the marketing campaign front-of-mind with customers at level of buy. They intention to encourage customers pursuing an energetic way of life to unlock extra in themselves.

The marketing campaign will see exercise on social media all through January, with Optimum Nutrition athletes, health influencers and coaches from the Optimum coach programme setting themselves challenges on Instagram and TikTookay to encourage client engagement and user-generated content material creation.

Clafoutie Sintive, advertising and marketing director – UK & Ireland, at Glanbia Performance Nutrition, feedback; “The New Year is a time many individuals take into consideration their well being and health, so it’s a pure time for us to launch our ‘There’s More In All of Us’ marketing campaign. We have heard from customers that they don’t really feel represented by position fashions within the health trade, so have  launched this marketing campaign to convey numerous  expertise with a wide range of objectives, sports activities, our bodies, talents and genders to inform their tales; sharing their challenges and explaining how diet is taking part in a key position of their achievements.

As the World #1 sport diet model, we’re conscious of norms and stereotypes that buyers are unconsciously influenced by, making it arduous to push past.  With this marketing campaign, we need to encourage all customers to imagine that with the appropriate diet they’ll transcend stereotypes and unlock greater than anticipated. We’re certain our athlete tales will encourage customers in addition to excite retailers for a terrific 12 months forward with Optimum Nutrition”.

Alongside additional ATL later in 2023, momentum for the marketing campaign shall be supported by PR company PrettyGreen, who have been just lately introduced into the Optimum Nutrition fold to deal with the model’s public relations. The award-winning PR company will oversee activations to lift consciousness of the ‘There’s More In All of Us’ marketing campaign – together with selling the model’s roster of numerous athletes and coaches. PrettyGreen will proceed to supervise product PR, together with for Optimum Nutrition’s Gold Standard 100% Whey (the world’s primary promoting premium, high-quality protein powder), 100% Vegan merchandise and its protein bars, which can obtain a flavour and packaging replace for 2023.