New Global Communication Platform Launches in More than 90 Markets Worldwide
DOWNERS GROVE, Ill., Jan. 26, 2023 /PRNewswire/ — Optimum Nutrition®, the world’s primary sports activities vitamin model,1 is worked up to announce the launch of its new world communications platform ‘There’s extra of you in you‘ in over 90 markets around the globe.
The platform brings to life the concept all of us have extra inside us and Optimum Nutrition helps motivated athletes and health fanatics as they work to unlock their potential.
Optimum Nutrition’s credentials have been serving to athletes of all types for over 35 years. From Olympians and Paralympians to footballers, cricketers, physique athletes, private trainers, and everybody in between, it has been the efficiency vitamin of selection for those who want the perfect from their our bodies. The work incorporates a vary of those athletes, from Optimum Nutrition ambassadors to on a regular basis performers seeking to get a bit of extra from their exercise.
“Optimum Nutrition has been trusted for over 35 years,” stated Colin Westcott-Pitt, Global Chief Brand Officer at Glanbia Performance Nutrition. “We’ve at all times believed that elite athletes and on a regular basis folks can do extraordinary issues, and we’re proud to assist extra folks in reaching their targets than some other model in our class.”
The work was developed in partnership with artistic consultancy Cahill&Partners, who’ve been working with Optimum Nutrition since 2017. “When it involves understanding, completely everybody has a bit of extra to offer,” stated Patrick Cahill, Founder and Creative Director at Cahill&Partners. “This work boils down a posh class providing right into a easy takeaway: all of us have extra inside us. An further set. Another lap. You simply must know methods to discover it.”
The platform launches with a multi-channel world launch marketing campaign throughout digital TV, social, print, and POS channels. This shall be adopted by particular native market executions, beginning with the UK marketing campaign extension ‘There’s extra in all of us’, showcasing various, high-profile UK athletes reaching their distinctive potential.
About Optimum Nutrition®
Part of Glanbia Performance Nutrition, Optimum Nutrition is the world’s #1 sports activities vitamin model producing all kinds of scrumptious, high-quality dietary meals dietary supplements and drinks to assist an energetic and wholesome life-style, together with protein powders, ready-to-drink shakes and drinks, vitality + hydration merchandise, ready-to-eat bars, multivitamins and extra. For over 35 years, Optimum Nutrition has set the usual for trusted merchandise and proudly produces Optimum Nutrition Gold Standard 100% Whey™, which is essentially the most nominated and reviewed protein powder on this planet. Optimum Nutrition merchandise are bought in 90 plus international locations around the globe and might be present in specialty and mass retail shops, gyms and health facilities, and most on-line retailers. For extra data, go to OptimumNutrition.com and comply with the model on Facebook, TikTok, Instagram, Twitter, and YouTube.
About Glanbia Performance Nutrition
Glanbia Performance Nutrition (GPN) is an entirely owned subsidiary of Glanbia (ISE/LSE: GLAPF), a world vitamin firm. GPN’s mission is to encourage folks all over the place to realize their efficiency and wholesome life-style targets by means of their main well being and wellness manufacturers, which embody Optimum Nutrition®, SlimFast®, suppose!®, Isopure®, Amazing Grass® and BSN®, amongst others. Global revenues for GPN in 2021 have been roughly $1.4 billion. Visit GlanbiaPerformanceNutrition.com or Glanbia.com to study extra. Follow us on Twitter, Instagram, and LinkedIn.
Client: Optimum Nutrition®:
Chief Brand Officer: Colin Westcott-Pitt
VP Consumer & Brand Strategy: Aileen Donoghue
Director, Optimum Nutrition: Mark Ryan
Marketing Director, UK: Clafoutie Sintive
Creative Partner: Cahill&Partners
Creative Director: Patrick Cahill
Creative Director: Christian Duffy
Agency Producer: Anthony Moschini
Designer: Jason Murray
Brand Strategist: Dee Charlemagne
Director: Justin Schaefers
Production Company: Wandering Goose
DoP / Producer: Max Montgomery
Producer: Matt Spark
Post-production and editorial: Unreasonable Studios
Editor: Joseph Hung
Post Producer: Teddy Popick
3D Artist: Rigo Hernandez
Illustrator: Jeremy Kivett
Photographer: Sam Benard
Sound Designer (world work): Eric Hoffman @Mr Bronx
Music supervisor (world work): Peter Gannon @Halo Music
Sound Designer (UK Work): Thomas Arsenault
Music composer (UK work): Eric Maltz
(Additional footage supplied by Be The Fox and Bright Black Studios.)
1 Source: Euromonitor International Limited; Consumer Health 2023 version, Sports Protein Powder class, % retail worth share, 2022 information.
SOURCE Glanbia Performance Nutrition (NA), Inc.