Prescription Diet ONC Care goals to assist fight inappetence and supply high-quality vitamin for feline and canine oncology sufferers
A brand new therapeutic meals formulated to supply promote meals consumption in pets dwelling with most cancers was launched this week on the North American Veterinary Community’s 2023 Veterinary Meeting & Expo (VMX) in Orlando, Florida. The Prescription Diet ONC Care meals by Hill’s Pet Nutrition will probably be accessible in the marketplace in March, in response to an organization launch.1
Designed for cats and canines, these meals will are available in moist and dry varieties. Like any therapeutic vitamin, use of Prescription Diet ONC Care requires veterinarian route and supervision.
General vitamin targets for pets with most cancers embrace preserving lean muscle, minimizing metabolic disturbances and gastrointestinal intolerance to meals, and optimizing high quality of life2; nonetheless, these targets could be tough to fulfill, in response to an organization launch. Pets with most cancers usually exhibit lethargy, inappetence, and weight reduction. Risks of malnutrition embrace considerably decreased response to remedy protocols and time of remission, elevated mortality and morbidity, and an total detrimental impact on high quality of life.
Currently, there may be not a veterinary commonplace for managing the dietary wants of oncology sufferers, neither is there a therapeutic meals designed particularly to fulfill their wants, in response to Hill’s Pet Nutrition.1 The new Prescription Diet ONC Care product line is designed to empower pet dad and mom—whether or not they plan to pursue most cancers remedy for his or her pet or not—by offering a extremely palatable meals that delivers most dietary profit with each chew.
This vitamin consists of extremely digestible protein to assist keep muscle mass, energy, and vitality, and is made with Hill’s proprietary ActivBiome+ expertise, a mix of prebiotics that nourishes the intestine microbiome and is proven to supply constant stool high quality. It can also be designed with a singular, easy-to-chew, softer kibble.
“Conversations with homeowners whose pets have most cancers are advanced and emotional. With Prescription Diet ONC Care, we offer veterinary professionals with a robust new instrument they will confidently suggest to pet dad and mom to maintain their pets consuming and to assist them keep good high quality of life for his or her pets,” stated Karen Shenoy, DVM, US chief veterinary officer of Hill’s Pet Nutrition, within the launch.”
Prescription Diet ONC Care is the results of 5 years of analysis and improvement to raised meet the healthcare wants of pets identified with most cancers. Additional research are underway to discover additional scientific advantages of the brand new meals, in response to Hill’s. The product line will proceed to roll out globally all through this yr and into 2024.
“As Hill’s celebrates our seventy fifth anniversary this yr, we proceed our relentless concentrate on impacting the lives of pets via the ability of vitamin. Quality vitamin is so crucial to supporting pets with most cancers. This innovation will assist pet dad and mom hold their pets consuming, and subsequently hold them preventing,” stated Shenoy.
Hill’s Pet Nutrition is displaying ONC Care merchandise at VMX, within the exhibit corridor at sales space 2004. The VMX convention runs via Wednesday on the Orange County Convention Center in Orlando.
For extra VMX protection, go to dvm360.com/conference/vmx.
- Hill’s Pet Nutrition Announces Prescription Diet ONC Care, New Clinical Nutrition Dedicated to Support Cats and Dogs with Cancer. News launch. Hill’s Pet Nutrition. January 13, 2023. Accessed January 16, 2023.
- Saker, KE. Practical approaches to feeding the most cancers affected person. Today’s Veterinary Practice. 2014. Accessed January 17, 2023. https://todaysveterinarypractice.com/nutrition/acvn-nutrition-notes-practical-approaches-to-feeding-the-cancer-patient/