Neil King and Alister Rollins have co-founded digital platform and in-person membership Longevity
With the science of longevity at its coronary heart, it’s going to purpose to scale back members’ organic age and ‘present members with the instruments to age youthful’
First membership opens in Milton Keynes on 1 February with the second in March – firm aiming for ten UK websites in 12 months
Longevity will initially goal the 40-plus market and can associate with golf golf equipment – and different current, underutilised amenities – to supply the bodily premises and attain this demographic
Longevity, a startup offering longevity merchandise, providers, schooling and recommendation to subscribers, has launched a digital platform and can open its first membership in Milton Keynes on 1 February.
The second location is because of launch in North London in March and a 3rd shortly after – within the subsequent 12 months Longevity intends to open ten UK golf equipment. Veteran health business chief Neil King – whose earlier position was CEO at Energie Fitness – co-founded the corporate with Alister Rollins, founder and CEO of MoveGB. Rollins will take the position of chair whereas King will turn out to be CEO.
King says Longevity will commercialise the science and know-how of age reversal, beneath a B2B2C enterprise mannequin that mixes the scalability of a tech enterprise with a venue-based well being membership referred to as Longevity Lounges. The purpose is to scale back a members’ bio-age and “present members with the instruments to age youthful”.
Longevity is initially going to focus on the 40-plus market – and can associate with golf golf equipment to cost-effectively entry this demographic – with health positioned as solely a part of the answer.
“We’re not solely going to supply an answer which slows down and reverses ageing, we will problem the entire idea of ageing,” stated King. “Working with scientific companions, we use a person’s DNA to prescribe train programmes and scientifically monitor bio-age discount by means of epigenetics and mobile and intestine well being.
“Longevity goes nicely past the standard health business’s recommendation of half-hour of reasonable bodily exercise 5 instances every week, it’s about taking a look at an individual from the within out and ensuring that every thing is working in addition to it may be from a mobile stage.”
Subscribers can count on quarterly proprietary age assessments masking intestine, DNA and purposeful health organic measurements. King says that they’ve introduced a raft of scientific specialists on board, reminiscent of longevity neuroscientist Dr Julia Jones who will present teaching and recommendation to members. The firm helps shoppers’ progress by means of merchandise, on-line help and entry to the Longevity Lounges.
Once the mannequin has been validated, King and Rollins intend to scale quickly within the UK and globally over the following 5 years.
“We’re not doing the standard property route with landlords, property legal professionals, leases and so forth, we’re taking a look at a distinct kind of concession-based path to market,” stated King. “We shall be benefiting from underutilised house in current amenities and offering the proprietor of the constructing with a income share on the mannequin. These may be a personal hospital, a golf membership, a resort and even an current health chain – there are quite a few routes to market.”
A typical Longevity Lounge shall be 1,000sq ft with round 350 weekly lively members, however will serve a bigger market with quarterly bio-age assessments. The health space will cowl round 600sq ft. The relaxation is a devoted house for testing, evaluation and schooling. A variety of subscriptions shall be supplied, relying on the breadth of the service the shopper requires and whether or not or not they are going to be becoming a member of one of many bodily golf equipment.
“The longevity house shall be an enormous and booming market,” stated Rollins. “The science on this house is progressing quickly with main specialists predicting we can have the means to reverse ageing within the years to return. We consider we now have the enterprise mannequin and the group to be the trusted model for customers to entry scientifically-validated options and life-style teaching.”
The startup is at the moment closing its seed spherical of funding and there’s some remaining allocation obtainable for value-adding traders in search of SEIS/EIS funding alternatives.