Levelle Nutrition on fueling women to run the world

Levelle Nutrition on fueling women to run the world

We caught up with Alvarez to ask her a number of questions, and he or she mentioned every thing from how Levelle was born and the uncomfortable side effects of “shrinking and pinking” to hormonal fluctuations and the upcoming launch of Levelle’s inaugural product – a “Yes, We Cran” power purée. The firm shall be featured as certainly one of NutraIngredients-USA’s Start-up Stars​ at this yr’s Sports and Active Nutrition Summit in San Diego, CA (February 15-17)​.

How did Levelle get its begin? 

Alvarez: Levelle began throughout a semester-long innovation and new enterprise creation course, a part of Cornell University’s Metro NY Executive MBA program. During the shopper discovery part of the course, my co-founder and I interviewed quite a few feminine endurance athletes, with the intention of pinpointing their “buyer pains.” We definitely weren’t anticipating to listen to what we did: that present sports activities vitamin merchandise have been inflicting girls literal ache. When we seemed additional into the market, we have been shocked to learn the way few merchandise “goal” girls, and that many subscribe to a “shrinking and pinking” philosophy. When we investigated the scientific analysis to establish why girls have been encountering such problem with merchandise, we have been equally stymied: solely 3% of sports activities efficiency research embody girls. 

Toward the tip of the course, we realized that our grades have been not our driving motivation. Instead, we have been heartbroken that whereas almost each feminine athlete skilled points with vitamin, they have been additionally fast responsible their our bodies. Though neither of us had begun the MBA program with the intent to pursue entrepreneurship, we began Levelle in February 2021. We did not but have a product, however we had recognized a powerful trade downside and shared the dedication to handle it. 

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