Direct-to-customer (D2C) vitamin firm Wellbeing Nutrition has introduced that it raised $10 million in a Series B spherical led by Hindustan Unilever Limited (HUL) and Fireside Ventures. According to the corporate, the present Wellbeing Nutrition workforce led by Avnish Chhabria and Saurabh Kapoor will proceed to function all capabilities of the enterprise. HUL and Fireside Ventures might be represented on the Board, it added. As per a press release, the corporate goals to launch and prolong the product classes, construct a senior administration workforce and strengthen its skilled channel community, together with strengthening its analysis and improvement (R&D) in addition to reaching excessive retention numbers for progress with the brand new funding.
With the brand new funding, Wellbeing Nutrition goals to succeed in 100 million folks over the following 12 months by driving consciousness by digital aggressively, in addition to making use of HUL’s capabilities, Avnish Chhabria, founder and Saurabh Kapoor, co-founder, Wellbeing Nutrition, said. “Along with each these firms, we are going to additional our mission to make clear vitamin accessible to shoppers all around the world on the again of modern merchandise, equivalent to melts, gradual, collagen and protein, formulated utilizing high-quality and globally-sourced pure components,” they added.
Founded in 2019, Wellbeing Nutrition claims to incorporate melts (oral skinny strips), gradual (slow-release two in a single capsules with beadlet in oil know-how), Korean marine collagen peptides for magnificence, each day fiber for digestion and vegan protein for health and on a regular basis well being.