The chapter was filed in Nevada Bankruptcy Court. Despite some reviews that the corporate had named one other CEO just lately, Ryan Drexler, who has headed the corporate for plenty of years, was listed on the chapter paperwork in that position.
The fling lists the corporate’s belongings at between $10 and $50 million, and places the liabilities in the identical vary, too.
Three main collectors are itemizing within the submitting: Emery Tax Efficient, LP, Prestige Capital, and White Winston Select Assets Funds. The submitting, which can up to date within the close to future, didn’t record greenback quantities as to how a lot every creditor is owed.
Rapid rise and fall
MusclePharm rose like a meteor within the early 2010s and crashed simply as spectacularly. Its merchandise have been offered in additional than 100 international locations and nationwide within the United States, together with Costco and Walmart, in addition to by greater than 100 on-line shops, notably, bodybuilding.com and Amazon.
A founding group that included Denver resident and former NFL participant Brad Pyatt quickly constructed the model, which featured daring lime inexperienced packaging, to annual gross sales of greater than $150 million.
Part of that technique was to enroll excessive profile athletes and influencers, together with at one time Tiger Woods and Arnold Schwarzenegger.
However, the corporate didn’t preserve prices below management, whether or not on account of poor enterprise practices or as a matter of subterfuge. In 2015 the Securities and Exchange Commission charged the corporate with a sequence of accounting and disclosure violations, together with undisclosed funds in funds and in form providers to Pyatt and different executives.
Pyatt was ousted as CEO and agreed to pay a $150,000 advantageous. The firm itself was assessed a $700,000 levy.
Unraveling endorsement contracts
Drexler, a veteran from Country Life Vitamins, who was one of many firm’s fundamental shareholders, subsequently took over as CEO. He struggled with unraveling Pyatt’s lavish influencer and athlete endorsement contracts in addition to coping with a lawsuit filed by a contract manufacturing associate.
The model by no means actually recovered from the debacle, and Drexler was compelled to hunt exterior capital, which reportedly got here with some strict situations. More just lately the corporate was hit by provide chain disruptions introduced on the worldwide pandemic.
The firm reported $13.1 million in quarterly income in its most up-to-date earnings assertion, which lined the primary quarter of 2022. The submitting additionally included discover of a lack of $2.5 million for the interval. It had not reported earnings since then. The firm’s inventory traded above $2 a share briefly in 2021 however sank under the $1 mark later that yr. It was just lately buying and selling at between 18 and 22 cents a share earlier than the inventory turned primarily nugatory on the finish of November.
Consultant: Having one main retailer was massive threat
Consultant Joshua Schall, who was as soon as MusclePharm’s chief technique officer in its early years of speedy progress, had this to say:
“MusclePharm deteriorated considerably for the reason that early 2010s golden years once I was part of the sports activities diet model’s hyper progress section. The truth is, the MusclePharm of at this time is unrecognizable to the one which I left a decade in the past,” he stated.
“MusclePharm had key buyer threat with one retailer (i.e. Costco) that was at an alarmingly excessive charge. Costco is a perfect pandemic-era retail associate, particularly within the HABA class, however they need operational excellence and constant pricing technique. You combine some exterior challenges (i.e. commodity inflation) with inside issues, and the worst nightmare situation simply occurs.
“This will not be the final we hear about MusclePharm. The firm’s belongings (i.e. mental property) nonetheless has worth within the market, however it should clearly be a shell of its dynamic vibrant lime inexperienced MP former self,” Schall added.