This transient outlines a GOAL, Niger examine making an attempt to confirm the connection between the usage of the digital platforms and customers’ socio-demographic traits in its programming. The examine goals to check the speculation that age and gender are related to platform utilization. The digital platform in query is VIAMO.
Results present a robust affiliation between gender, age, and platform utilisation with youthful age teams and males exhibiting a stronger utilization of the platform. The transient recommends that whereas digital media is getting elevated consideration and funding, you will need to higher perceive who’s and who just isn’t benefitting from trendy applied sciences and tailor their roll out based on gaps recognized.