Liverpool-based Sports Nutrition producer Applied Nutrition has teamed with UFC star Paddy ‘the Baddy’ Pimblett to launch sports activities drink Body Fuel.
The new launch is an electrolyte water sports activities drink that comprises the optimum stage of electrolytes, is sugar free, comprises fewer than 5 energy per serving and is batch examined by Informed Sport, making it secure for skilled athletes to make use of.
Applied Nutrition’s A.B.E. is already the best promoting pre-workout complement in Europe, and the corporate sells its premium sports activities and life-style merchandise, formulated and manufactured at its facility in Liverpool to greater than 65 international locations worldwide. The firm additionally signed a partnership with Bolton Wanderers in September.
Body Fuel is the corporate’s newest launch, and has been serving to model ambassador Paddy The Baddy throughout his final week of coaching earlier than his upcoming struggle on the December 10.
Controversial as ever, the UFC star has taken to YouTube Shorts to spotlight a few of what he, and Applied Nutrition, take into account sub-optimal substances within the a lot hyped Prime Hydration drink from Youtubers turned boxers Logan Paul and KSI, stoking a theatrical rivalry that’s seen the pair difficult the UFC fighter on a number of events.
“Prime has received 2g of sugar in, ours has received 0g in. Much higher, particularly to your kiddies,” says the fighter.
Gareth Powell, Applied Nutrition’s head of product growth added: “We have seen a worrying pattern of sports activities drinks boasting ever larger ranges of single electrolytes in an effort to persuade shoppers the extra electrolytes, the higher the product, however in actuality this isn’t the case. While changing electrolytes is essential throughout train, the quantity wanted to get replaced is determined by many elements corresponding to an individual’s dimension, what train they’re doing and the way a lot they sweat, the vary and high quality of minerals and phosphates contained in a substitute electrolyte drink can also be very important.”
Powell added: “We have formulated Body Fuel with 665mg of electrolytes, from a large number of sources, in ranges that we consider to be the optimum ratio wanted to help muscle operate, rehydration and assist most shoppers within the widest number of actions. In addition, Body Fuel is Informed Sport examined so it’s secure for skilled athletes.”
Applied Nutrition’s Body Fuel is on the market in Summer Fruits, Orange and Lemon and Lime flavours and could be bought from Applied Nutrition’s web site.