Studio fitness brand STRONG Pilates to launch in the UK

Following two profitable years of scaling in Australia and New Zealand, Melbourne-based STRONG Pilates is seeking to seize the eye of health fans within the UK market with the opening of three flagship studios throughout London slated for February 2023.

Founded by former F45 franchisees Michael Ramsey and Mark Armstrong, STRONG Pilates will open studios within the districts of Islington, Holborn and Fulham as a part of its ambitions to have 100-plus places working throughout Australia, New Zealand and the UK throughout the subsequent 4 years.

The fast-growing model, which at present has 21 places throughout Australia and New Zealand, can also be seeking to open places in Canada, Singapore and the US subsequent yr.

Speaking with Business News Australia, Ramsey stated the launch into the UK was occurring so much earlier than anticipated.

“It’s surpassed all expectations. I’m amazed by the uptake and the communities we have been in a position to construct in such a brief time period,” stated Ramsey, who received the Fitness class on the 2022 Australian Young Entrepreneur Awards over the weekend.

“It’s an enormous alternative as a result of there’s an enormous inhabitants within the UK and there is actually nothing like STRONG. It seems to be like we’ll be opening all three studios in February, so we’re actually going for it.

“I feel we slot in a style the place we actually haven’t any competitors but we’re competitors to everybody. We’re a standalone product that may go into fairly an energetic market.”

Founded in 2019, STRONG Pilates is a novel health studio that mixes Pilates, high-intensity coaching (HIIT) and rowing, utilizing what is named a ‘Rowformer’ machine. Each studio – which has between 15-20 Rowformer beds – combines robust managed actions and bursts of quick motion to assist health fans burn 800-plus energy in a single 45-minute session.