Gym chain, Fitness Playground, has introduced on former blended class marketer, Nick Coulman, as its new chief development officer.
The appointment comes because the health and wellness firm kicks off a multi-million-dollar renovations in two of its gyms, in addition to units as much as open new areas in 2023. The group has additionally been named Multiservice Business of the Year by business physique, AUSactive.
Coulman boasts of expertise main advertising and marketing and gross sales at a spread of rapid-growing Australian firms, together with incapacity help platform, Hireup, on-line schooling supplier, Open Colleges, and Up Education’s edtech startup, eddy. He has additionally labored in senior advertising and marketing roles at premium eyewear firm, Luxottica, and authorized platform, LexisNexis, within the US, the place he lived earlier than shifting to Australia seven years in the past.
“Since shifting to Australia, my ardour has been working at purpose-led startups and scale-ups, specializing in driving sustainable development,” Coulman stated. “My forte is trying on the entire expertise and discovering methods to inject development, by higher person experiences, brand-building and unlocking business alternatives.”
Credit: Fitness Playground Coulman described the brand new function at Fitness Playground as involving “slightly little bit of every little thing”. “Right now, Fitness Playground is at a pivoting level,” he continued.
“There’s an ideal mannequin, so it’s about harnessing what actually works in that mannequin – harnessing all of the wonderful folks and what they carry to the desk – then determining what’s going to assist us construct the corporate into the longer term as we scale.”
Fitness Playground opened its first location within the Sydney suburb of Surry Hills. It now has 5 areas throughout Sydney and Darwin. Coulman stated he’s enthusiastic about working within the business.
“Fitness and wellness is a big area and it’s rising quickly. Australians love their health. It’s been one among my favorite issues about shifting right here – all people’s at all times exterior, getting in train over lunch or within the morning. It actually is a part of the approach to life,” he stated. “It’s wonderful to see Fitness Playground taking all that Australians love about health and constructing one place the place everybody can are available and do one thing distinctive. I believe we’re well-placed to do a variety of progressive, distinctive stuff on this market, then carry that into different markets sooner or later as properly. We have plans for brand spanking new areas that may blow folks’s minds. So be careful.”
In becoming a member of the group, Coulman stated he was delighted by the onboarding expertise and firm tradition.
“How many firms are you able to say that, as a part of your onboarding, you get to do private coaching periods? And a bunch of various, distinctive courses,” he stated. “The tradition right here is basically one thing particular and it’s only a cool model and product to become involved with.”
Coulman stated with the enterprise in a strong place, his plans to drive development are in the end about making it higher and taking issues to the subsequent stage as Fitness Playground scales.
“The model has strong foundations; folks like it. And there are a variety of alternatives to make it even greater and higher sooner or later,” he added.
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