etisalat by e& launches first rewards-based, consumer fitness and wellness platform ‘GoWell’

etisalat by e& launches first rewards-based, consumer fitness and wellness platform ‘GoWell’

  • Subscribers to get incentivised with rewards for  attaining wellness objectives
  • Weekly, month-to-month and annual rewards, together with AED 700 for gadget cashback
  • Tele-consultations to be the following section of the platform

Abu Dhabi: Etisalat UAE, branded as etisalat by e&, right now introduced its foray into the buyer digital well being house with the launch of ‘GoWell,’ a health and wellness platform. ‘GoWell’ is designed to empower subscribers to realize their well being and wellness objectives whereas receiving a collection of rewards and cashback incentives.

 As individuals flip to digital options to assist them handle their well being and health objectives on the go, the launch of ‘GoWell’ for all, together with well being fanatics and alter seekers, will enable them to make use of know-how to enhance their well being outcomes. The launch can be a part of etisalat by e&’s plans to have a 360-degree method for the eHealth area beginning with health and wellness, adopted by teleconsultations to be included within the subsequent section of the platform.

GoWell helps buyer assess well being via personalised objectives by monitoring progress syncing all different well being gadgets and apps in addition to get rewarded for it.

Khaled El Khouly, Chief Consumer Officer, etisalat by e& stated: “Backing our transformation to a digital telco is our dedication to proceed delivering enhanced buyer experiences by pushing the boundaries of what’s doable in each sector. The healthcare business, significantly, has witnessed unprecedented digital transformation post-pandemic, pushed by the necessity for innovation in order to speed up value-based care fashions and deal with extra worth creation.

“As a telco, our connectivity providers and community options have powered up hospitals and the healthcare system within the nation, delivering a serious optimistic impression on the lives of sufferers and caregivers. GoWell is a part of our long-term plan to serve our clients as they give the impression of being to embrace a whole holistic method on the subject of taking good care of their well being and wellbeing. By bringing a couple of optimistic change in shoppers’ lives on this digitalisation period, GoWell will assist them construct wholesome habits by establishing and executing an inventory of straightforward day by day actions that they will entry via the app’s monitoring platform whereas being rewarded on the identical time.”

GoWell is designed in partnership with Vitality Global, leaders in wellness and behavioral change with a world know-how platform , and Accenture, one of many main corporations in providers, enterprise and expertise design capabilities.

Every achievement on the platform is rewarded with all kinds of way of life awards in addition to a singular alternative for cashback on sensible watches. Customers have an opportunity to earn and redeem prompt rewards when attaining their weekly lively objectives from companions. Monthly paybacks on health wearable gadgets is one other nice worth add when customers activate the gadget payback characteristic. In addition, one can take pleasure in as much as AED 700 cashback on the acquisition worth of a health gadget from Etisalat.

The platform  is free for the primary 14 days of registration, with a chance to be part of ongoing competitions throughout Dubai Fitness Challenge, Dubai 30×30, to win prizes, together with sensible wearables. Subscribers can renew their subscription on the finish of the free trial by buying the subscription at AED 25 monthly. Registrations are open  now  at

Etisalat Group has modified its model id to e&, efficient from 23 February 2022. Its technique goals to speed up progress via the creation of a resilient enterprise mannequin representing the Group’s major enterprise pillars. The telecoms enterprise at present continues to be led by etisalat by e& in e&’s house market and by e& worldwide within the subsidiaries outdoors of the UAE, upholding the Group’s wealthy telecoms heritage, bolstering the sturdy telecoms community and maximising worth for the Group’s numerous buyer segments. Ramping up the digital providers for particular person clients to raise their digital-first way of life, e& life brings next-generation applied sciences via sensible connectivity platforms in leisure, retail and monetary know-how. To allow the digital transformation of governments, large-scale enterprises and corporates, e& enterprise focuses on maximising worth via its end-to-end options in cybersecurity, cloud, Internet of Things (IoT) and Artificial Intelligence (AI), in addition to deploying mega tasks. e& capital permits the Group to focus its efforts on driving new mergers and acquisitions whereas maximising shareholder worth and strengthening international presence.


About etisalat by e&, UAE

‘etisalat by e&’ is the model representing the UAE telecoms pillar of e& (previously referred to as Etisalat Group), operated by Etisalat UAE in our house market. In line with its refreshed technique, Etisalat UAE is on a mission to unlock shareholder worth, ship excellent buyer experiences and drive optimum enterprise efficiency.

Taking benefit of the age of ‘connectivity renaissance’, Etisalat UAE will develop core and digital providers, by enriching shoppers’ worth propositions with digital providers that cater for shoppers’ new life and rising calls for past primary telecom providers, together with areas like gaming, well being, and insurance coverage. Etisalat UAE can even proceed to behave because the trusted associate and advisor of enterprises by enabling their connectivity and past connectivity necessities

Bolstering its management place because the digital telco that could be a buyer champion in a hyper-connected digital world, Etisalat UAE will pivot new, sustainable demand in future-forward areas like personal networks, autonomous autos, and AI.

To be taught extra about Etisalat UAE, please go to

Media Contact:
Nancy Sudheer,
Corporate Communications – e&
[email protected]

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