Beast to Shahdar: How Kashmir’s GenX fitness gurus are using social media to promote healthy living

Srinagar: Thirty-one-year-old Umer Rashid also called `Umer World’ on social media posted a video of his common exercise session on  Tuesday. It immediately grew to become viral and notched quite a few likes and feedback from his followers who known as him a `beast’ given his constructed.

For Umer, posting an image or quick video of his exercise on social media is a routine function.  His motive has been to encourage followers to remain match and hold way of life ailments away.

 “I’ve been using my social media handles to advertise health. Through social media, I grew to become identified and other people consistently ask me for on-line coaching and ideas to remain match.  From eating regimen plans to particular workout routines, I consistently information my purchasers and followers,” he informed The Kashmir Monitor.

 A 2020 `Muslcemenia India’ title holder and former Mr. Kashmir, he has over 53000 followers on Instagram. He has been approached by huge manufacturers for promotion.

 “I’m being sponsored by AHP vitals and Ingene clothes. Many different corporations need to work with me,” he stated.

 Not simply Umer, scores of health gurus are utilizing social media to encourage youth to remain match.

 Ovais Ahmad, a health coach, has over 3000 followers on Instagram. He is utilizing his exercise movies to inspire youth.  Apart from offline coaching, he conducts common on-line periods for individuals who can’t go to the fitness center.

 “Compared to the previous couple of years, extra individuals are turning into health freaks. I’ve been related to the health business for the final a few years. I do present coaching each offline and on-line in Srinagar,” he stated.

Ovais is at present the face of `Healthfarm Nutrition’, which is among the main complement manufacturers in India. “There is way scope within the health business. However, the solely situation is that an individual ought to be devoted and disciplined. So many competitions are being held in Kashmir. People are determined to offer it a attempt,”  he stated.

 Nayim Shahdar has over 70000 followers on Instagram and he usually posts movies about dos and don’ts for health enthruasts.  He is among the main health influencers in Kashmir. He uploads movies on each day foundation to encourage youth towards health.