Venus Williams’ Nutrition Company Nabs Serena Williams And Kevin Durant As Investors

Venus Williams has earned earned acclaim by staying in tip-top form, and he or she’s aiming to assist others get wholesome as effectively.

Her Happy Viking firm is a plant-based superfood model that launched in 2020, it seems to be prefer it’s gaining backing from some heavy-hitters.

Per a press release, Happy Viking has raised $2 million in an funding spherical led by Venus Williams, Serena Williams, Kevin Durant and Rich Kleiman’s 35V, Peloton Vice President of Fitness Programming Robin Arzón, amongst others.

“Venus is an unimaginable entrepreneur, and in attending to know her and the staff she’s put collectively behind Happy Viking, it was clear to Kevin Durant and I that the corporate has set itself up for achievement,” Rich Kleiman, 35V mentioned in a information launch. “No one understands the well being and vitamin house like an expert athlete, and Happy Viking is proof in product kind.”

The tennis champion battle with an autoimmune illness prompted the launch of the corporate.

“When I used to be identified with Sjogren’s Syndrome, I grew to become obsessive about doing analysis and exploring superfood elements that helped with my restoration,” Williams mentioned in a information launch. “I’d experiment with completely different recipes till I discovered a mix that tasted nice, improved my well being and allowed me to get again to tennis.  I’ve seen first-hand what the advantages of adopting a plant-based weight loss program has finished for my physique and efficiency. With Happy Viking, I wish to give everybody the chance to be wholesome, really feel good, and reside their desires. I’m so excited to have these different world-class athletes on board to assist our mission!”