There’s a battle brewing in brick-and-mortar boxing.
The newest: Boutique franchise Mayweather Boxing + Fitness acquired KickHouse Fitness, a kickboxing franchise with 26 areas.
Between the traces: Founded by former boxing champ Floyd Mayweather Jr. in 2018, the franchise boutique studio has 65 US areas open or in growth.
KickHouse, in the meantime, solely materialized in 2020 (within the midst of the pandemic). Pushing hyper-growth, Mayweather will leverage KickHouse’s confirmed infrastructure for franchise growth.
Why it issues: On the rise because the mid-2010s, sustained curiosity in boxing courses that mix HIIT and power coaching with preventing approach has led to main boutique franchise expansions:
- In January 2021, BoxUnion, a three-location boutique model, acquired TITLE Boxing, operator of 166 boxing-focused well being golf equipment in three nations.
- Two months later, Xponential Fitness bought Rumble, an 11-studio boxing idea; by Q1’22, it eclipsed 200 signed franchise agreements.
- As of this 12 months, UFC GYM counted over 150 areas in 37 nations, with 800+ in growth globally; its CEO goals to open one new location every week.
Takeaway: F45’s recent stumbles must be a cautionary story about hyper-growth franchising. A story of the tape, boxing franchises should pack a punch past licenses offered.