An Australian health star has “shocked” followers with a daring new look, leaving some stating: “I didn’t recognise you.”
Emily Skye ditched her signature darkish brown hair for a brand new marketing campaign for her skincare model James Cosmetics.
The mum-of-two rocked a Barbie blonde wig in a protracted bob fashion to advertise the model’s new “Snowflake Collection”, asking followers: “Should I hold it blonde?”
The photographs triggered a stir amongst Emily’s 2.7 million followers, with many telling the Gold-Coast primarily based influencer they needed to do a “double take”.
“I couldn’t recognise you there,” one fan commented.
“OMG is that youuuu? Honestly did a double take,” one other stated.
As one other declared: “I didn’t recognise you Emily.”
“OMG I didn’t even know who this was on my feed,” another person chipped in.
Emily later defined in a sequence of Instagram Stories some followers had been so “shocked” she’s needed to reassure them the brand new coiffure is a wig, including it was a “aid” to take it off.
Fans additionally weighed in on whether or not they thought 37-year-old Emily ought to go blonde, or hold her lengthy brown hair.
Many argued her pure color enhanced her blue eyes and options.
“You look superb darkish and makes your eyes appear bluer,” one commented.
“Brunette hair positively highlights your attractive options greater than the blonde,” one other agreed.
Another declared: “Honestly, brunette is extra placing.”
Others stated the blonde was “sizzling” and stated she ought to give it a go.
“Looks soooo good so sizzling I can’t deal,” one stated.
“OMG I LOVE THIS on you!!” one other agreed.
As one other acknowledged: “Wow you wanting superb blonde. I didn’t recognise you.”
Many extra showered Emily with compliments over the brand new look, stating she seemed “gorgeous” and “attractive” within the snaps.
Emily launched James Cosmetics with enterprise associate Sam Mangan in 2017. The Australian owned magnificence model specialises in “luxurious face masks” but in addition sells hair merchandise and serums.
Alongside her magnificence model, the social media star – who’s a professional private coach – additionally runs her personal health program Emily Skye Fit.
She’s beloved by followers for “protecting it actual”, notably since changing into a mom, the place she’s shared her genuine health journey by way of “real” photos of her post-partum body.