Princess Cruises (CCL) and Xponential Fitness, Inc. (XPOF) Announce Exclusive License Agreement

Princess Cruises (CCL) and Xponential Fitness, Inc. (XPOF) Announce Exclusive License Agreement


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Princess Cruises, the world’s most iconic premium cruise model and a model of Carnival Corporation & plc (NYSE: CCL) (LSE: CCL) (NYSE: CUK), as we speak introduced an unique five-year licensing settlement with Xponential Fitness, Inc. (NYSE: XPOF), the most important international franchisor of boutique health manufacturers.

With this distinctive partnership, Princess will leverage Xponential Fitness’s intensive content material in live performance with OneSpaWorld’s unparalleled experience within the well being, wellness and health at sea sector to change into the primary main cruise line providing a number of, curated health manufacturers to create uniquely customizable visitor health experiences at sea. Over the time period of the settlement, a minimal of eight Xponential manufacturers shall be made accessible onboard every of Princess’ 15-ship fleet, leading to a minimal complete of 120 licensed studio experiences throughout the Princess fleet, that includes Xponential’s market-leading Club Pilates, Pure Barre, Yoga Six, CycleBar, Row House, AKT Dance, and StretchLab manufacturers and health modalities to begin, with extra thrilling Xponential Fitness choices to come back.

Xponential Fitness will work with OneSpaWorld (Nasdaq: OSW), Princess Cruises’ unique associate for well being, wellness and health companies, to include Xponential’s excellent experiences into the health choices offered to Princess friends, managed by OneSpaWorld’s health professionals and onboard workers in onboard health and spa amenities.

“Our objective is solely to offer the perfect trip experiences on this planet at the perfect worth. Blending Xponential’s unmatched boutique health model portfolio with OneSpaWorld’s beautifully-curated health program, developed over the course of our 25-year unique collaboration, permits us to align essentially the most iconic model in cruising with the perfect and most complete choices within the health business,” stated John Padgett, president of Princess Cruises. “Whether at your own home, your native studio, your stateroom, the ship health heart, sports activities courtroom or lido deck, our friends can interact with Pure Barre, Club Pilates, YogaSix, StretchLab, Stride or any of their favourite health experiences.”

“This partnership will broaden the health expertise accessible to the hundreds of thousands of friends who sail on Princess,” stated Danyal Ali, President of XPASS at Xponential Fitness. “Our extensive number of health choices, starting from stretching to biking, will present everybody, together with avid Xponential members and first-timers, the chance to expertise our manufacturers along with the prevailing intensive suite of OneSpaWorld companies supplied on board. We look ahead to working carefully with OneSpaWorld to create extraordinary worth for Princess and its friends. Clearly, the sturdy synergies amongst Princess Cruises, Xponential Fitness, and OneSpaWorld will create worth for all concerned within the partnership.”

“We are thrilled to associate with Princess and Xponential to increase our supply of personalised, customized Princess visitor experiences at sea by incorporating the premier Xponential Fitness studio health model content material and its market-leading multi-modality programming into our providing,” stated Leonard Fluxman, CEO, President and Executive Chairman of OneSpaWorld. “Together with the Xponential Fitness staff, we are going to design exceptional Princess-inspired health experiences for every Princess visitor, persevering with our 25-year dedication to innovate and ship marvelous new visitor experiences and recollections.”

In addition to the onboard Xponential model studio courses, Princess will make Xponential Fitness’ XPLUS digital on-demand studio class subscription service accessible in additional than 23,000 staterooms on Princess’ proprietary digital content material platform, OceanView. Princess friends needn’t be Xponential Fitness members to expertise in-studio dwell courses and in-stateroom on-demand courses, and might proceed their onboard expertise post-cruise via XPASS at unique Princess discounted costs.

Further, Princess will combine custom-made tools packages from Xponential Fitness companions to enrich its onboard boutique studios, and also will make Xponential Fitness merchandise accessible in onboard retail shops and on Princess’ business main on-demand location-based companies platform OceanNow.

Along with these unique onboard and post-cruise Xponential Fitness choices, delivered by OneSpaWorld at sea, Princess Cruises additionally turns into the primary Xponential Fitness company wellness associate via its XPASS multi-brand dwell studio class program and its XPLUS digital on-demand subscription health programming made accessible at unique reductions to Princess Cruises’ greater than 30,000 workers. With this settlement, Xponential Fitness and its manufacturers change into the Official Fitness Content Partner of Princess Cruises, whereas Princess Cruises turns into the Official Vacation Partner of all Xponential Fitness manufacturers.



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