Lohr’s Appointment Positions the Company for Continued Growth
BOCA RATON, Fla., Sept. 13, 2022 /PRNewswire/ — Orangetheory Fitness introduced right this moment that Kelly Lohr has been named the corporate’s Chief Marketing Officer (CMO). As Orangetheory continues to advance as a frontrunner and innovator within the health and wellness house, Lohr will lead the corporate’s advertising technique, enjoying a vital position in driving an advanced member expertise, model relevancy and firm development. This is the most recent government rent for Orangetheory, who lately named Jason Dunlop President of International.
Lohr will report back to Co-founder and Chief Executive Officer, Dave Long. With latest management roles at each Amazon and Freshly/Nestle, Lohr brings greater than 20 years of expertise and management in cutting-edge digital and brick-and-mortar advertising, model technique, B2B gross sales, partnership improvement, inventive providers and buyer engagement to Orangetheory.
“Kelly has the proper talent set of purpose-driven development advertising, modern pondering, model development and crew constructing, and her extensive breadth of expertise and total horsepower made her an apparent alternative for this position,” mentioned Dave Long, Co-founder and CEO of Orangetheory Fitness. “She additionally demonstrates a deep-rooted ardour for what Orangetheory Fitness stands for, and we all know she can be a real shepherd of the model as we forge our path of future development.”
“It’s inspiring to affix such a vibrant group the place staff, franchisees and members are equally enthusiastic and consider in Orangetheory’s ‘More Life’ mission,” mentioned Lohr. “I look ahead to working with the management crew to domesticate model relevance, increase our efficiency advertising initiatives, generate pleasure amongst present and potential members and in the end assist Orangetheory obtain iconic standing.”
Most lately, Lohr was the Chief Growth Officer at Freshly, the Nestle-owned wholesome ready meal supply subscription service, the place she constructed the model advertising perform on the firm, led an entire model refresh, developed and rolled out the FreshlyWell company wellness platform, and spearheaded new wholesale capabilities.
Prior to Freshly, Lohr was Head of Brand, Marketing, Customer Insights and Strategic Partnerships for Amazon Go, the place she was part of the preliminary crew that launched the autonomous retail idea and the Just Walk Out Technology platform, lately launched in Whole Foods Market shops. An knowledgeable at navigating the intersection of bodily and digital buyer experiences, Lohr was additionally accountable for the early improvement of the Amazon Store Analytics product and a set of customer advertising packages as part of Amazon’s Physical Store monetization technique.
For extra info on Orangetheory, go to www.orangetheory.com.
Orangetheory® Fitness (orangetheory.com) is a heart-rate-based, total-body group exercise combining science, teaching, and know-how created that will help you obtain your required outcomes and reside a extra vibrant life. One of the world’s fastest-growing franchise firms, Orangetheory developed a exercise designed for all health skills to foster a shared group expertise by connecting members and coaches. The Orangetheory exercise fees your metabolism for MORE caloric afterburn, MORE outcomes, and MORE confidence, all to ship you MORE LIFE. Orangetheory franchisees have opened greater than 1,500 studios in all 50 U.S. states and 24 nations. The firm was ranked #60 in Inc. Magazine’s Fastest Growing Private Companies checklist and was listed as #9 on Entrepreneur Fastest-Growing Franchise 500 checklist. Visit https://www.orangetheory.com/en-us/international-opportunities/ for world franchise alternatives.
SOURCE Orangetheory Fitness