Army veteran turns college startup into $40M health and fitness brand: ‘Go one more’

One Army veteran has turned an entrepreneurial vision right into a multimillion-dollar success story.

Nick Bare, founding father of Bare Performance Nutrition, joined “Fox & Friends” on Wednesday, Sept, 14, 2022, to map out how his school startup become a significant model.

While attending the Indiana University of Pennsylvania on an Army ROTC scholarship in 2012, Bare was already pondering forward.

BILLIONAIRE DAVID RUBENSTEIN, AT NATIONAL BOOK FESTIVAL, REVEALS TRAITS SHARED BY SUCCESSFUL INVESTORS

The then-future soldier determined to take out a $20,000 mortgage by way of USAA throughout his previous couple of years of college.

He needed to pursue what had all the time been his “ardour.”

“All my buddies taking out this mortgage — they’re getting new vehicles, happening trip, getting engagement rings,” he stated.

“And I believed, ‘This is my golden ticket to begin a enterprise.’”

BPN first began with efficiency dietary supplements together with pre-workout, creatine and whey protein, then moved on to well being dietary supplements resembling superfoods, multivitamins and collagen in 2018.

BEST CITIES FOR ACTIVE LIFESTYLES IN 2022: REPORT

“I constructed the enterprise in my free time whereas on energetic responsibility,” he stated.

“So after I transitioned out of the army in 2017, I went all in.”

Bare shared that constructing the model took quite a lot of “studying by way of expertise,” as a substitute of what he discovered whereas minoring in enterprise administration.

“I discovered all the pieces about enterprise by constructing a enterprise,” he stated.

The founder stated the “superb” flavors, effectiveness and story behind each product set BPN other than its opponents.

“We didn’t launch with 20 skews,” he stated. 

“We launched with one product at a time to unravel a selected drawback.”

Bare stated BPN has develop into greater than only a model for customers, mentioning that the corporate’s tagline, “Go another,” has been adopted by 1000’s of individuals.

“It means when issues get actually powerful … and it’ll and it does — it’s pushing previous that,” he stated.

CLICK HERE TO READ MORE ON FOX BUSINESS

“And so many individuals have resonated with that story of simply the compounding consistency of going another on daily basis and seeing this large profit in your life.”

BPN just lately launched in central market shops in Texas, however the model primarily fills orders from its web site at bareperformancenutrition.com.

Bare Performance Nutrition is an official associate of Team Red, White and Blue.

It’s a nonprofit group that guides veterans transitioning out of the army by way of social and bodily actions.

GET FOX BUSINESS ON THE GO BY CLICKING HERE

“The army taught me about management. It taught me about being part of a workforce and constructing a workforce,” the founder stated. 

“And then constructing a corporation.”