These startups provide fitness and nutrition solutions for the wellness-conscious

These startups provide fitness and nutrition solutions for the wellness-conscious

The wellness trade is gaining momentum every day, spreading consciousness round well being, immunity, diet, and health. With the outbreak of the pandemic, folks, particularly the millennials and Gen Z, are more and more realising the significance of main a wholesome life-style. This has given rise to many startups providing a number of services reminiscent of dietary meals, health tools, wellness dietary supplements, teaching, and session. 

According to IBEF, the worldwide wellness trade is predicted to achieve $372 billion in 2022. The Indian wellness market is estimated to achieve $10.6 billion by 2025, from $110 billion in 2016. 

Here is an inventory of startups which can be striving to fulfil the health and diet wants of wellness fans. 


Saher Mehdi and Manish Kumar based Wellowise in 2018 with the intention of stopping life-style ailments and offering precision analysis.

Saher Mehdi and Manish Kumar, Co-founders, wellOwise

The startup offers personalised dietary and complement suggestions just about to assist folks keep wholesome. It additionally assigns life-style coaches who present scientific and health consulting to remain match.

wellOWise works on a subscription-based mannequin and affords two programmes—RewiseTM Basic Programme (priced Rs 12,500) and RewiseTM Advanced Programme (Rs 24,000).

wellOWise targets folks of their mid-20s to mid-40s because the founders consider that is the time when folks want to interact in a wholesome life-style and begin caring for themselves to scale back their threat of ailments in future.

The startup says it really works with analysis labs within the UK and Turkey.


Gurugram-based healthcare and diet startup Wellversed was based in 2018 by Aanan Khurma, Aditya Seth, and Ripunjay Chachan. It affords weight-reduction plan planning and diet steering by specialists. 

Cricketer Yuvraj Singh with Team Wellversed

It additionally sells merchandise for dietary regimes reminiscent of intermittent fasting, gluten-free high-protein immunity, and diabetes on their platform. These merchandise are aimed toward enabling dietary shifts with out the necessity for any behavioural change.

Wellversed works as a rollup firm for wellness manufacturers. It acquires, operates, and scales up high-potential digital-first manufacturers to construct a modern-day ‘Unilever-style’ home of manufacturers for well being and wellness.

Currently, Wellversed owns 4 manufacturers—Wellcore, Zero Sugar, Ketofy, and YouWeFit. The startup has innovated an inside tech instrument named WINCI, named after Leonardo Da Vinci, to assimilate inventive and analytical info in a single place to create long-lasting manufacturers. 

Wellversed is backed by outstanding traders, reminiscent of Jubilant, Huddle, and Indian cricketer Yuvraj Singh, and main angels reminiscent of Alok Mittal, Govind Rajan, Sanil Sachar, Rohit Chanana, and Tejinderpal Miglani.


Mumbai-based StepSetGo is a health app based by Shivjeet Ghatge, Misaal Turakhia, Zaheer Khan, and Abhay Pai in January 2019. It offers customers with enjoyable incentives for investing in their very own health.

Cricketer Zaheer Khan

Indian cricketer Zaheer Khan is the face of the enterprise, which goals to make workout routines enjoyable, simple, and long-lasting.

The app retains monitor of the variety of steps a consumer takes in a day and pays them with cash, which will be redeemed on the in-app ‘Bazaar’. StepSetGo’s Bazaar affords well being and wellness merchandise and digital devices.

The app is on the market for each Android and iOS customers and has a 4.4 ranking on Play Store and a 4.8 ranking on App Store. It has round 1.2 million energetic month-to-month customers and 9.5 million downloads.

StepSetGo appeals to a various viewers—college students, homemakers, police personnel, and company honchos.

StepSetGo has received the Atma Nirbhar Bharat Innovation Challenge within the well being and health class and has crossed Aarogya Setu by way of consumer engagement.


Gurugram-based MyHealthBuddyMyHealthBuddy, based in 2017 by Asheesh Grewal, helps folks join with life-style coaches and keep match.

Asheesh Grewal, Founder, MyHealthBuddy

It offers holistic and personalised life-style teaching to assist folks drop pounds, keep a wholesome life-style and a great weight-reduction plan, and avoid life-style ailments.

The options are designed to deal with vital elements of well being and health, together with train plan, sleep high quality, stress administration, weight-reduction plan plan, and behavior formation.

MyHealthBuddy focuses on girls’s well being and helps girls cope with postpartum melancholy and weight points, hypothyroidism, and PCOD.

The startup costs Rs 7,500 to Rs 10,000 for its on-line providers, relying on the wants of the customers. Apart from India, it additionally has a shopper base in New Zealand, Australia, and the US. International shoppers are charged between Rs 10,000 and Rs 15,000.


Delhi-based ParaFit, based in 2018 by Paraj Primlani, is a well being and diet startup that provides curated meals together with customised weight-reduction plan plans, methods, recipes, and coaching.

Paraj Primlani, Founder & CEO, ParaFit

Through the startup’s app, customers can monitor their diet, weight-reduction plan, and step-count and in addition get entry to wholesome recipes.

Customised weight-reduction plan plans and supply of wholesome meals can be found in Delhi, Gurugram, Ghaziabad, Noida, and Faridabad.

Users can choose plans in keeping with their wants, and a nutritionist is assigned to assist customise their weight-reduction plan. At least 5 weight-reduction plan plans are supplied in numerous classes, reminiscent of diabetes and PCOS. 

The startup says it has efficiently ‘remodeled’ over 7000 customers. According to the corporate, greater than 50 % of its income comes from subscription plans, whereas the remaining comes from meals supply and on-line diet session.

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