Lizanne Falsetto, Founder of betterland foods™ and think!® Nutrition Bars, Launches Second Chocolate Bar for the Health-Conscious Sweet Tooth

NAPA, Calif. , July 13, 2022 /PRNewswire/ — betterland meals™, based by confirmed entrepreneur and protein pioneer, Lizanne Falsetto (Founder and Former CEO of assume!®), declares its latest WOO™ taste: Creamy Nougat, the second SKU to launch underneath the layered chocolate bar line. Creamy Nougat options silky-smooth caramel, and creamy, cow-free nougat enrobed in a wealthy Fairtrade chocolate. betterland’s chocolate is licensed Fairtrade by way of Fairtrade America (the US department of a part of Fairtrade International). The new taste will likely be obtainable on-line direct-to-consumer this fall @woobars.com.

“assume!® revolutionized the protein bar business”, mentioned Falsetto. “Now, betterland meals™ is remodeling the snacking expertise for health-conscious shoppers, with 2x the protein, ⅓ the sugar and no tradeoffs on diet or style. We’re upgrading conventional layered chocolate bars like Milky Way and Snickers, whose formulations have not modified in 50+ years,” says Falsetto.

Falsetto isn’t any stranger to meals innovation. She began assume!® in 1995 as a result of there have been no filling, transportable snacks in the marketplace offering sustained vitality. Falsetto developed the primary 20g protein, no-sugar, gluten-free bar in her kitchen, in the end creating a wholly new class: Nutrition Bars – which right this moment is valued at over $4.5B USD.

WOO™’s fluffy nougat is made with Perfect Day®’s animal-free whey protein. Perfect Day®’s proteins are made via precision fermentation, which makes use of up to 99% less water and produces up to 97% fewer greenhouse gas emissions than does traditional dairy.

“This WOO™ line growth is an thrilling step in our partnership with betterland and bringing our kinder, greener impression to life. Lizanne and her group’s momentum in bringing no-compromise merchandise to shoppers exemplifies how aligned we’re within the significance of our shared mission,” mentioned Ryan Pandya, Perfect Day co-founder and CEO.

Added Falsetto: “We are dedicated to sourcing more healthy, environmentally-friendly components, which is why we’re so proud to have this partnership with Perfect Day in nougat and layered sweet bars, in addition to a partnership with Fairtrade America for our chocolate.”

Nutritional Comparison:

About betterland meals™

betterland meals™ was based on the imaginative and prescient of making scrumptious, more healthy meals which might be higher for us and higher for the planet. Founder and CEO, Lizanne Falsetto, leads her group throughout a number of meals classes to usher within the subsequent technology of scrumptious, protein-rich, sustainable meals. To be taught extra, go to www.betterlandfoods.com, or observe on LinkedIn, Facebook, or Instagram.

Please contact Candice Smith at [email protected]

SOURCE betterland meals