Version1 adds Undeniably Dairy as the Official Nutrition Partner of Version1 Rocket League for the Rocket League Championship Series Spring Split

Undeniably Dairy is an initiative organized by the dairy group to share with customers the dietary worth of dairy and spotlight the position performed by dairy merchandise in wholesome and enjoyable trendy life. The partnership with Version1 is the primary time Undeniably Dairy has organized an esports advertising and marketing effort within the Midwest, and the initiative will discover the way it can faucet into gaming leisure media to achieve Gen Z audiences across the well being and wellness advantages of dairy merchandise. 

“We‘re thrilled to help Undeniably Dairy because it deepens its advertising and marketing roadmap to incorporate esports and, particularly, Rocket League,” says Brett Diamond, Chief Operating Officer at Version1. “The timing couldn‘t be higher. Competition within the RLCS is heating up and pleasure amongst followers is rising at this level within the season. This esport is an ideal match for the Undeniably Dairy marketing campaign. It attracts younger followers and is a superb entry level into esports for all ages. The matches are straightforward to comply with, and it is an extremely enjoyable recreation to look at. Rocket League supplies distinctive engagement alternatives for manufacturers to take an advantageous place as esports continues to develop and increase.”

When it involves the info, developments present the content material consumption habits and behaviors of youthful customers have gaming and esports leisure at their middle.  According to Deloitte’s 2022 Digital media trends report, Gen Z players within the U.S. spend about 11 hours per week enjoying video video games. As players proceed to see leisure like esports and gaming-related dwell streams as a main supply of leisure, manufacturers and different initiatives like Undeniably Dairy have new alternatives to authentically interact with key audiences in on-line environments.   

 “We know that dairy is a nutritious and inexpensive alternative that provides players the vitality they want, with out the crash,” says Molly Pelzer, Chief Executive Officer at Midwest Dairy. “Our dairy farm households representing Undeniably Dairy are thrilled to be working with Version1 to let players know the way straightforward it may be to gas their enjoyable by means of scrumptious decisions like yogurt smoothies, quite a lot of cheeses, or a easy glass of chocolate milk after a exercise.”

By selecting Version1, Undeniably Dairy provides an esports associate that has developed belief with Rocket League followers and is aware of the best way to successfully attain gaming audiences. Working collectively, Version1 and Undeniably Dairy will domesticate significant moments and experiences to entertain and join with followers, providing quite a lot of distinctive content material choices that includes Version1’s content material creators {and professional} gamers. 

Esports followers and informal players spend plenty of time and vitality on the lookout for methods to raise their in-game expertise, however a incessantly missed element in these efforts is an understanding of how total wellness impacts efficiency. This is the place Undeniably Dairy steps in – to lift consciousness with gamer audiences in regards to the position of diet in well being and wellness.

As a part of this new partnership, considered one of Version1’s skilled Rocket League gamers, Robert “Comm” Kyser, can be creating a video collection that highlights his ardour and experience as a pastime chef. “Cooking with Comm” can be launched on Version1’s YouTube channel this summer time.

“I’ve the unimaginable alternative to play Rocket League professionally for a dwelling, and it‘s taken plenty of arduous work and self-discipline to get up to now,” says Comm. “I like to prepare dinner in my spare time, and cheese and different dairy elements are sometimes a part of the wholesome meals I make for myself. Playing at knowledgeable stage requires greater than a constant follow schedule. Eating wholesome and sustaining a balanced life-style is simply as essential to staying on the prime of my recreation.”

The partnership can be amplified by means of numerous multimedia content material choices, the inclusion of a Version1 Rocket League RLCS jersey patch, and Version1 broadcast and social media property.

Version1 Rocket League started competing in August 2020 and has emerged as a dominant North American crew within the RLCS, the skilled Rocket League circuit organized by the sport‘s developer, Psyonix. Earlier this yr, Version1 Rocket League took first place at an RLCS Regional Tournament and certified for a global match in March. This occasion, the RLCS Winter Major, was the primary in-person competitors for the RLCS in over two years, and tickets bought out in a matter of minutes. Version1 went undefeated within the group stage, and after transferring on to bracket play, took a prime six end on the occasion.

Just final week, Version1 Rocket League positioned second at Regional #2; RLCS Spring Split competitors continues by means of June. The crew’s efficiency within the Split will decide whether or not Version1 qualifies for the subsequent worldwide match which takes place June 29-July 3 in London, United Kingdom. 

Version1 Rocket League’s match schedule and recreation recaps can be found at version1.gg/schedule.  

About Version1 
Version1 is a multi-property esports group headquartered in Eagan, Minnesota. We are proudly owned by Minnesota Vikings homeowners, the Wilf household, and entrepreneur and investor Gary Vaynerchuk. Our skilled groups embrace Minnesota Røkkr within the Call of Duty League, Version1 in Rocket League, and Version1 and VersionX in VALORANT. As we develop, we‘re including new leisure avenues, together with streamers and content material creators.

In 2021, Version1 based V1SIONARIES, a platform offering ladies a protected place to compete, recreation, community, and socialize. In partnership with USAA Insurance, it created Røkkr Regiment to attach with army members who share a ardour for Call of Duty and supply entry to unique alternatives and experiences.

Learn extra about our group by following us as @version1gg and @ROKKR or @rokkr_mn on all social media channels.

About Undeniably Dairy
Undeniably Dairy is a multi-year initiative, funded by over 30,000 U.S. household dairy farmers. The marketing campaign highlights the important diet, sustainable practices, and actual enjoyment dairy brings. Undeniably Dairy reminds customers of dairy’s presence in all of the issues they love and reshapes perceptions by turning up in sudden methods and locations.

The marketing campaign was created to help and promote numerous members of the dairy group, from the dairy farmers to dairy processors, to the those that put dairy in your retailer cabinets. Learn extra about how U.S. Dairy is striving to achieve net-zero by 2050 and supporting folks, the planet, and communities here.

About Midwest Dairy
Midwest Dairy® is a nonprofit representing 4,600 dairy farm households within the Midwest. We are dedicated to sharing the story of how dairy farmers present nutritious, responsibly, and regionally produced dairy meals to customers. With a concentrate on sustainability and an initiative to assist farms obtain environmental objectives like net-zero emissions, Midwest Dairy helps dairy farmers take care of folks, communities and future generations.

SOURCE Version1