The mixed sports activities diet and weight administration market had a historic comeback in 2021, following COVID impacts in 2020, with progress surging to 21.6%. NBJ’s Sports Nutrition and Weight Management Report explores this progress and alternative throughout gross sales channels and classes.
Here are three takeaways from this yr’s report:
- Hydration station—Sports hydration and power drinks, already the only largest phase of the general sports activities and weight market at 63.75% market share, had astonishing progress of 30.8% in 2021. It’s onerous to overstate the influence of this progress on the trade, with the class including over $8 billion in annual gross sales, most of that by means of the mass market channel.
- Rebound in weight administration—Weight administration had one of many largest turnarounds popping out of the droop in 2020, swinging from a 2.9% decline that yr to 9.2% progress in 2021. Weight administration meal dietary supplements drove the market final yr with 12.1% progress within the class alone, bringing gross sales to $5.09 billion.
- Mass market dominance—More than another phase of the trade tracked by NBJ, the sports activities and weight market is dominated by the mass market channel, which rings in 71.69% of gross sales. Much of the return in gross sales progress in 2021 got here from a return to the mass channel, together with comfort shops. In truth, it is a distinctive market the place progress in mass market even beat out progress in e-commerce.
Learn extra in NBJ’s Sports Nutrition and Weight Management Report, the place you will discover perception and gross sales knowledge on sports activities with every part from weight administration capsules and endurance targeted gels to pre-workout formulations and people ubiquitous protein powder tubs.