Fittr’s new brand film encourages people to re-imagine fitness

Online health & diet platform Fittr launched its first core proposition-based advert movie – ‘Fitness Made Forever’. The inspirational video showcases the true goal of Fittr, as a model that has got down to redefine and democratize Fitness for people who perceive the ever-increasing significance of being match and staying match , and are searching for the appropriate accomplice to assist them by way of their journey. 

With this communication, Fittr hopes to succeed in out to shoppers and spotlight that health is a life-style that will also be an gratifying, sustainable journey. What units Fittr aside is its customized method, which takes every particular person’s preferences and life-style into consideration, and never one which’s ‘one-size-fits-all’.

The pandemic made everybody realise how fragile one’s well being might be, together with emphasizing the true significance of conserving match. While stepping out had its dangers, Fittr ensured that everybody who needs to be match is in a position to take action proper within the consolation of their properties. And with the daybreak of the brand new post-pandemic period,  Fittr now needs to take ahead its imaginative and prescient of creating 50 million folks match and unlock the ‘fittr life’ that awaits everybody desirous to get fitter.

Strategized together with the assist of the artistic staff at FCB Ulka, the movie can be aired on National News, Sports, Hindi GEC and South Regional together with Hotstar (OTT) and the Facebook/Google community from the digital standpoint. As the primary core model proposition movie, the movie conveys the meant tradition of Fittr – one that’s uplifting, motivating and non-compromising on dwelling life to the fullest; all of this while attaining sustainable health outcomes. It conveys an incredible narrative of how a fitter life-style might be maintained by making knowledgeable decisions. The movie elaborates this premise by fantastically showcasing fitness-driven selections made in varied conditions which are both enjoyable, encourage you to do extra or moments that don’t maintain you again from having fun with the finer issues in life.

Speaking on the model movie launch, Jitendra Chouksey, Founder & CEO, Fittr stated, “We are extraordinarily excited to launch our model movie – ‘Fitness Made Forever’ which really exemplifies our philosophy of creating health a lifestyle and having fun with each second of it.  At Fittr, we’re happy with the three million+ robust neighborhood of health fans that we have now constructed over the previous few years. And with our collection A funding, we at the moment are nicely on our strategy to executing our progress technique and making a top-notch health and wellness platform. With this movie, we need to additional lay down a significant message which resonates with Fittr’s; in catering to the health wants of individuals by offering probably the most genuine and science-backed health information, to assist them lead a match life perpetually”.

Along with the launch of the model movie, Fittr can also be refreshing its app making it extra nuanced making certain the customers have an much more participating expertise.

Here’s the advert movie:

Further including to Fittr’s model movie launch, Romit Nair, ECD, FCB Ulka, Bangalore stated, “We are joyful to accomplice with Fittr on their journey to encourage folks to turn into ever-better variations of themselves”. Swati Bhattacharya, Creative Chairperson, FCB India added that, “More than simply being an app that you just obtain in your cellphone, Fittr is a mindset that you just obtain into your consciousness. Fittr is one thing that may turn into part of you, perpetually”.

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