Liu Genghong and his spouse Wang Wanfei (Photo/Weibo)
(ECNS) — Liu Genghong, a Taiwan-born singer, has taken the web by storm and sparked a health wave along with his exercise livestream on Douyin, China’s model of TikTook.
Liu’s exercise classes have been so common that they’ve damaged Douyin’s livestreaming report for 2022 to this point, in accordance with knowledge evaluation platform Chanmama.
Within one month, Liu’s livestreams have been considered almost 100 million occasions, along with his hottest session attracting over 44 million stay views.
Chinese musician Jay Chou’s songs typically function Liu’s background music. One of his most-watched health routines is ready to “Herbalist Manual” from Jay Chou’s Still Fantasy album. “I wish to slap my leg at any time when I hear ‘Herbalist Manual’ now,” shared a netizen.
Many netizens even joked that the 49-year-old was going through a reputation contest with Li Jiaqi, China’s “livestreaming king” recognized for his gross sales techniques. “Li Jiaqi empties our pockets, Liu Genghong empties our physique,” joked a netizen.
The on-line health enterprise has seen a big surge in China because the pandemic began in 2020.
According to a report by Douyin, the variety of health influencers with greater than 10,000 followers exceeded 60,000 as of December 2021. The variety of health movies in 2021 elevated by 134 %, whereas followers of such content material have been up by 208 % in contrast with the earlier yr.
Many on-line platforms have tried to develop health content material in recent times, which reveals that the worth of health is being acknowledged, stated Huang Haidong, an skilled from China’s on-line health platform “Keep.”
China boasts an enormous potential health market. According to a China Insights Consultancy report, China was dwelling to 300 million health lovers in 2021, rating first on the planet. However, the typical annual expenditure of the nation’s health fanatics in 2021 was 2,596 yuan ($393), far decrease than the 14,268 yuan ($2,183) within the United States.
“Regardless of whether or not the ‘Liu Genghong phenomenon’ shall be short-lived or not, the nationwide health wave in China is destined to be a decided, long-term pattern. To undertake this pattern, on-line services and products should really deal with consumer wants and assist obtain a greater consumer expertise, Huang stated.