Get able to attempt Send Bars, Sasha DiGiulian’s new superfood-based power snack.
Sasha DiGiulian ought to know the worth of high quality diet. The first American woman to climb 5.14d/9a in 2011, the 29-year-old has stayed on the prime of her recreation for greater than a decade.
Now, she’s launching her personal power bar firm. Send Bars arrives after a decade within the making, in accordance with DiGiulian. The climber recruited assist for her dietary brainchild from Olympic luger Arianne Jones.
The firm says its crew of athletes received uninterested in consuming “the identical stale, sugary, shelf-stable meals” to gasoline their adventures. Instead, Send Bars makes use of an array of pure sugars and components to attain a variety of results. The startup claims its bars struggle stress, help pathogen immunity, and even elevate mind perform.
For DiGiulian, Send Bars is greater than an idea or a portfolio funding. According to the corporate, she makes the bars herself in her own residence.
Send Bars is now finalizing recipes, and DiGiulian says the launch is “across the nook.” The snacks look poised to reach with a excessive pedigree — athletes like Brette Harrington and Lynn Hill have examined them within the wild.
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