Pharmako Biotechnologies is one such applicant. Since profitable the 2018 Start-up Award, the agency has gone from strength-to-strength, utilizing the award win as a platform to construct on the agency’s progress within the nutraceutical sector.
In May, the NutraIngredients Awards as soon as once more hosts one of the best of business, the place Pharmako is up for this yr’s Ingredient of the Year: Sports Nutrition Award.
NutraIngredients caught up with the Australia-based agency and its Co-Founder and Commercial Director Eric Meppem.
Thanks for chatting with us Eric. Could you inform me the explanations for getting into this class?
Eric Meppem (EM): “Pharmako and our companions Gencor Pacific have invested in a number of scientific research which have just lately been revealed.
“These all display the advantages of HydroCurc for Sports Nutrition customers. In the final twelve months, there has additionally been a lot of European and British manufacturers launching merchandise that includes HydroCurc.
“Clinically confirmed, HydroCurc gives distinctive advantages to a variety of customers – from elite athletes to common energetic way of life individuals, together with e-sports, aid from: joint ache, muscle ache/irritation, improved restoration and enhanced efficiency.
“Entering helps increase consciousness of all this exercise related to HydroCurc.”
What do you suppose might be any positives do you have to win this class this yr? (i.e. analysis path or enterprise emphasis?)
EM: “Winning prestigious business awards such because the NutraIngredients Awards validates each Pharmako’s markeing of HydroCurc as a Sports Nutrition ingredient and likewise the advertising and marketing of the model firms together with HydroCurc in formulations.
“Nearly all our clients aroud the world use the HydroCurc Trade Mark beneath license from Pharmako.
“Winning validates their selection to make use of HydoCurc and it additionally helps increase consciousness of the advantages of HydroCurc with customers, and the broader sports activities vitamin market.
HydroCurc is already being utilized by elite worldwide athletes in varied sports activities together with cricket, rugby, hockey, biking and soccer.
“Winning the NutraIngredients Award for Ingredient of the Year: Sports Nutrition would doubtlessly result in additional use by elite and on a regular basis athletes.”
As a earlier winner of a NutraIngredients Award, do you suppose the win has resulted in additional recognition at business occasions and/or additional alternatives to talk/current for Pharmako Biotechnologies?
EM: “Winning our first NutraIngredients Award (Start-up of the Year) in 2018 helped increase consciousness of our merchandise and applied sciences, we have been a small Australian enterprise.
“Since then, business recognition has helped endorse our applied sciences and scientific research. Pharmako now has clients in over twenty international locations.
“Winning a NutraIngredients Award gives alternatives to current at conferences, and new clients search you out at exhibitions.”
Likewise, do you suppose a win would open up extra alternatives for Pharmako Biotechnologies to hunt additional business accolades or awards?
EM: “Raising consciousness of an incredible ingredient similar to HydroCurc will result in extra merchandise taking benefits of its pharmacokinetic, practical and scientific advantages.
“HydroCurc and the LipiSperse expertise upon which it’s primarily based have each already received awards within the European Sports Science and Nutrition Awards. (ESSNA).”
Finally, do you could have any recommendation for these seeking to enter a class for subsequent yr’s NutraIngredients Awards?
EM:
“Process – Entering awards such because the NutraIngredients Awards are a worthwhile train. The course of permits you to contemplate the deserves of your actions and describe your ingredient/product benefits. Start early, have a crew chief answerable for the entry, however make sure that a number of crew members are included to contribute.
“Recognition – Industry awards convey recognition, however be ready to utilise this potential advertising and marketing device as finest you possibly can.”
The winners of the 2022 NutraIngredients Awards might be revealed throughout a reside broadcast on NutraIngredients.com on the 4 of May, at 4pm CET (Paris time), and our finalists are excited to listen to the outcomes. You needs to be, too!
Head on over to the NutraIngredients Awards website to study extra and to register your curiosity.
https://www.nutraingredients.com/Article/2022/04/28/NutraIngredients-Awards-2022-Pharmako-in-the-mix-for-sports-nutrition-accolade