New York, NY and Oakville, ON, Feb. 09, 2022 (GLOBE NEWSWIRE) — Six Star Pro Nutrition® (www.sixstarpro.com), one in all North America’s main sports activities diet manufacturers, was the first brand to sign student athletes to NIL (Name, Image and Likeness) agreements on July 1, 2021.
Now, beginning February 9, 2022, Six Star® is the primary model to inform the story of pupil athletes, utilizing the athletes themselves, in an built-in, dynamic promoting marketing campaign that covers social, digital, OTT and broadcast media.
Six Star “Student Athlete Stories” spotlight six newly signed athletes together with Division I golf champion Rachel Heck (Golf – Stanford University), Pro Basketball draft prospect Isaiah Mobley (Basketball – Southern California), 2020 Olympians Shae Anderson (Track – UCLA) and Tina Graudina (Beach Volleyball – Southern California), three-time Conference Gymnast of the Week Samantha Sakti (Gymnastics – UCLA) and pitcher Michael Frias (Baseball – UC Irvine). All athletes will symbolize the Six Star® model by way of the remainder of the 2022 tutorial yr.
“Student Athlete Stories” is the primary marketing campaign to solely contact upon the NIL rights of student athletes, doing so in a collection of 30 and 60 second spots, each collaboratively with all six athletes and an individual spot featuring Mr. Mobley. This advert will air alongside sure school championships this spring, together with the boys’s and girls’s basketball tournaments.
The fiftieth anniversary of Title IX, a landmark piece of laws that opened up scholarship alternatives for feminine athletes, is also covered, as are the day-to-day routines of those pupil athletes, and balancing nutrition whereas dwelling alone for the primary time. Each athlete additionally has their very own 60 second “hero” spot that may seem on each Six Star® and their very own private social channels.
“This is a extremely distinctive marketing campaign that hits on the problems pupil athletes most care about,” stated Jarrod Jordan, Chief Marketing Officer of Iovate Health Sciences, the maker of Six Star Pro Nutrition® merchandise. “In this, the primary season for NIL, to have spots prepared and obtainable for winter and spring championships in basketball, hockey, lacrosse, baseball and others, that includes National Champions and Draft Prospects, speaks to the dedication of our staff to know the significance of those points and the work they’ve performed in placing all of it collectively.”
The industrial spots had been produced by Blitz Creative in Los Angeles, expertise was sourced by way of The Influence Agency out of Toronto, Ontario and filming happened in November 2021 in Los Angeles, California.
In July 2021, Six Star® was the primary model to signal school athletes to Name, Image and Likeness offers when Edgar Padilla Jr., Hanna Cavinder and Haley Cavinder signed agreements with the corporate. The model additionally has professional soccer’s all-time single season sack chief T.J. Watt, two-time world champion Tobin Heath and soccer star Weston McKennie as skilled athlete ambassadors.
Six Star® merchandise can be found nationwide at Walmart®, Walgreens®, Amazon® and different tremendous retailers.
For extra data, go to www.sixstarpro.com.
About Iovate Health Sciences International:
Iovate Health Sciences International Inc. (“Iovate”) is a dynamic, modern dietary firm that delivers a few of the highest high quality, most progressive and efficient lively diet merchandise on this planet with distribution in additional than 130 international locations worldwide.
Due to our dedication to analysis, growth and innovation, Iovate, by way of its Six Star Pro Nutrition® model, is globally acknowledged as one of many main sports activities diet manufacturers within the business and continues to be one of many elite manufacturers redefining efficiency by way of cutting-edge merchandise and high-quality components.
Headquartered in Oakville, Ontario, Canada, Iovate is a household of greater than 300 workers, six main dietary manufacturers and rising, with efficient merchandise that may be discovered throughout the globe.