Pandemic effect: Indian consumers now more conscious of health and holistic nutrition, says survey

Indian shoppers are prepared to spend extra on health courses and actions, consuming pure meals, well being dietary supplements, and taking specialised diets with the Covid-19 pandemic creating ‘the most important seismic shift’ taking well being and immunity to the centre-stage, based on a survey by consultancy agency EY India.

Around 94 per cent of Indians are frightened about their household’s well being in opposition to 82 per cent globally, whereas 52 per cent of respondents assume modifications of their method to psychological wellbeing will persist past Covid-19, globally it’s simply 39 per cent as per EY India’s report ‘The Sunrise Consumer Health and Nutrition Sector’.

“While some see this as a short-term phenomenon, we count on this section to catalyse a bigger acceleration within the propensity in the direction of private well being, hygiene, health and holistic vitamin,” EY India National Leader – Consumer Product & Retail Sector Angshuman Bhattacharya stated in an announcement.

European and Asian nations have adopted useful meals and dietary supplements, the Indian client remains to be predominantly exhibiting a choice for “higher for you” meals and residential cures, he added.

“Ayurveda and natural are more and more changing into ‘again to roots’ solutions to fashionable issues,” Bhattacharya famous.

Health and wellness

EY stated Indian shoppers have opened their wallets in the direction of health courses and actions, consuming pure meals, well being dietary supplements, and following specialised diets.

According to the survey, 40 per cent of Indian respondents said that they may pay a premium for merchandise selling well being and wellness, which is larger than their world counterparts at 29 per cent.

The survey numbers are primarily based on EY Future Consumer Index (November 2021) with a complete of 16,000 world respondents out of which 1,002 have been from India.

The dietary dietary supplements market, at all times thought-about to be excessive potential given the rising way of life ailments, has witnessed an accelerated adoption curve, publish COVID-19, EY India stated, including during the last yr, the demand for natural dietary supplements and nutritional vitamins and minerals have witnessed a progress of over 25 per cent.

The rising curiosity in pure and ayurvedic merchandise has inspired firms, already energetic on this phase, to say their credentials extra strongly, whereas it has additionally attracted the eye of gamers from prescription drugs, the EY report stated.

Published on


February 18, 2022