ParaFit acquires ketogenic diet delivery service startup Blufit

ParaFit, an internet collaborative well being and vitamin firm, has acquired Blufit, Delhi-NCR’s Ketogenic weight loss program supply service, for an undisclosed worth.

According to a press release from ParaFit, this acquisition will assist increase its market share and enhance its income potential.

Through this acquisition, Blufit will change into a advertising and marketing collaborator with ParaFit, via which it goals so as to add a brand new set of consumers. Besides, the property of Blufit, when it comes to gear and human assets, is predicted to drive the expansion plans of ParaFit.

ParaFit founder & CEO Paraj Primlani

Speaking on the acquisition, Paraj Primlani, Founder and CEO, ParaFit, stated, “We are very enthusiastic about this takeover as it’s a testomony to our development journey, which showcases how far we have now come. This coming-together of types is well-slated to disrupt the well being and vitamin vista as we welcome a model like Blufit, an lively business participant because the final six years, inside our fold.”

The acquisition will even assist ParaFit to increase into newer places equivalent to Mumbai, Pune, Bengaluru, Chandigarh, and Kolkata later this 12 months.

Shoichiro Adachi, Managing Director, Blufit, stated, We are proud to have joined ParaFit and help them of their outstanding journey in the direction of empowering numerous individuals in the direction of holistic health and vitamin.”

ParaFit India, which is predicated in Delhi and based in 2018, gives a one-stop store for all fitness-based wants. Besides designing a complete health and weight-reduction plan technique, the acutely aware well being and vitamin enterprise additionally emphasises the psychological well being of its shoppers by conducting digital periods.

The COVID-19 pandemic has put the highlight on health because the lockdown and work at home setting pressured individuals to have a look at different means to remain match and wholesome. This features a give attention to a specialised weight loss program and health routine, which may be carried out at residence.

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