Tone It Up, the For-Women By-Women Nutrition Line, Fitness App, and Community, Arrives at The Vitamin Shoppe® Nationwide

LOS ANGELES, June 15, 2021 /PRNewswire/ — Tone It Up, the for-women by-women health app, vitamin line, & neighborhood, introduced at present a nationwide partnership with The Vitamin Shoppe®. The dietary complement retailer will carry Tone It Up’s in depth line of high-quality, plant-based protein powders, bars, cookies, and ready-to-drink shakes, all of that are non-GMO, dairy-free, gluten-free, and free from sugar alcohols and synthetic elements to assist girls really feel and carry out their greatest.

The Vitamin Shoppe will carry a large assortment of Tone It Up merchandise, every formulated particularly with girls’s dietary wants and busy schedules in thoughts. The merchandise can be found at over 690 areas of The Vitamin Shoppe and Super Supplements shops throughout the nation, in addition to on-line at

The Tone It Up product line out there at The Vitamin Shoppe contains: 

  • Protein Powders (Vanilla and Chocolate)
  • Proteins + Greens (Vanilla)
  • Proteins + Immunity (Strawberry Banana)
  • Plant Based Energy (Very Berry)
  • Protein Cookies (Chocolate Chip and Lemon Blondie)
  • Protein Bars (Birthday Cake and Chocolate Peanut Butter)
  • Protein Shakes (Vanilla and Chocolate) – ready-to-drink

Sharon Leite, CEO of The Vitamin Shoppe, commented: “We are excited to launch this modern and galvanizing model that actually embraces the concept of holistic well-being via neighborhood, empowerment, and training round wholesome residing. The Tone It Up ethos aligns completely with The Vitamin Shoppe’s mission to assist the lifelong wellness wants of our clients, who’re additionally more and more focused on plant-based dietary assist. We look ahead to welcoming Tone It Up’s many followers to The Vitamin Shoppe and Super Supplements.”

After assembly on the health club over ten years in the past, Tone It Up Founders Karena Dawn and Katrina Scott started planning to create a optimistic health neighborhood for ladies. Quickly pioneering the health influencer house with greater than 20 million hashtags on Instagram and 1000’s of customers checking in daily, Tone It Up focuses on creating an amazing sense of neighborhood for ladies in all phases of life via their app platform, vitamin line, and exercise and meditation library.

As a female-founded and -run model, we really feel so strongly about not solely supporting our TIU neighborhood of sturdy girls but in addition all the ladies who really feel ignored when strolling down the vitamin aisle in retail shops,” say Tone It Up Founders Karena Dawn and Katrina ScottThe Vitamin Shoppe is without doubt one of the most trusted names on the subject of complement retailers, sports activities vitamin, and wellness, and we will not wait to encourage their feminine clients to come back collectively, transfer collectively, and reside happier more healthy lives. We’re thrilled to welcome CEO Sharon Leite and all the girls at The Vitamin Shoppe to the #TIUCommunity!” 

To buy Tone It Up, go to your native The Vitamin Shoppe or Super Supplements retailer, or purchase on-line at For extra data on Tone It Up merchandise, the app, exercises, or neighborhood, please go to

About Tone It Up
Founded in 2009 by Katrina Scott and Karena Dawn, Tone It Up is a number one health and wellness neighborhood for ladies, by girls. Empowering girls to reside their healthiest, happiest, and most assured lives, Tone It Up provides an in depth choice of exercises via the TIU app, clear vitamin merchandise, and a neighborhood platform for ladies to set and obtain their targets. The TIU app membership begins at $8.33 a month and is accessible on Apple or Android gadgets. Membership contains entry to 16+ health applications, together with favorites like 7 Day Jumpstart, 30 Day Booty, Tone It Up Pregnancy, in addition to 550+ on-demand exercise movies and a library of wholesome recipes, meal plans, and vitamin ideas. Tone It Up Nutrition contains plant-based protein powders and shakes, nutritional vitamins, exercise tools and extra, out there on, Amazon and at choose pure and standard grocers nationwide, together with Target, CVS, Kroger and its associates, The Vitamin Shoppe, HEB and extra. To be taught extra about Tone It Up, please go to and be part of the neighborhood. Find the #TIUcommunity throughout Instagram, Facebook, Pinterest, Youtube, Tiktok, and Twitter with @toneitup.

About The Vitamin Shoppe®
The Vitamin Shoppe®, a subsidiary of Franchise Group Inc. (NASDAQ: FRG), is a worldwide, omni-channel specialty retailer and wellness way of life Company with the mission of offering clients with probably the most trusted merchandise, steerage, and providers to assist them change into their greatest selves, nevertheless they outline it. Based in Secaucus, New Jersey, the Company provides a complete assortment of dietary options, together with nutritional vitamins, minerals, specialty dietary supplements, herbs, sports activities vitamin, homeopathic treatments, inexperienced residing merchandise, and pure magnificence aids. In addition to carrying merchandise from roughly 700 nationwide manufacturers, The Vitamin Shoppe provides merchandise from its proprietary manufacturers inside its owned and wholesale channels, together with: The Vitamin Shoppe®, Vthrive The Vitamin Shoppe™, BodyTech®, BodyTech® Elite, fitfactor Weight Management System™, fitfactor KETO™, plnt®, ProBioCare®, and True Athlete®. In the U.S., the Company conducts enterprise via over 715 company-operated retail shops underneath The Vitamin Shoppe and Super Supplements banners, and through its web site,

Press Contacts
For Tone It Up:
Kendall Huber, Power Digital Marketing
[email protected] 

For The Vitamin Shoppe:
Dalisbeth Galvez, Hunter
[email protected]


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