Working in partnership with If Agency, J B Cole has constructed a brand new web site for Manchester-based medical weight-loss model Bodyline Clinic after it expanded its provide from regional clinics to an at-home service on account of lockdown.
With over 15 years of expertise within the clinically-supervised weight-loss market, Bodyline beforehand supplied therapy and providers to prospects seeking to handle their weight from their 9 clinics throughout the north-west.
As a results of the nationwide lockdown, they pivoted their provide and started to efficiently provide their providers through video consultations, thereby widening their buyer base to a nationwide viewers.
In order to lift consciousness of their model nationally and to help with new buyer acquisition, they appointed insight-led inventive company If Agency to refresh their model, content material and imagery. The company labored in partnership with digital transformation specialists J B Cole on a clear, refreshed design and construct for the web site.
The staff at J B Cole additionally developed a back-end lead identification system to offer insightful information to permit the gross sales staff to obviously establish new buyer leads.
Sally-Ann Turner, managing director of Bodyline, mentioned: “We’ve traditionally helped over 40,000 shoppers realise their weight-loss targets regionally, and on account of our new at-home service we are actually ready to assist hundreds extra nationwide.
“By working efficiently with If Agency and J B Cole, we had been in a position to enhance not solely our on-line model however our digital presence, showcasing all that we’ve to supply and amplifying our message that we might be accessed from wherever within the UK through our new video session service. I’m delighted with the outcomes.”
The appointments spotlight a seamless profitable partnership for If Agency and J B Cole, following current collaborations for mortgage firm Acumen and fee gateway Total Processing.
Co-founder of J B Cole Joshua Bolland commented: “It’s nice to work with a like-minded company that places problem-solving for the shopper on the coronary heart of the undertaking. It’s a profitable mixture. Our e-commerce design, growth and integration capabilities sit completely alongside If Agency’s model, design and inventive credentials, and we hope to proceed working in partnership for a lot of extra shoppers sooner or later.”
Jo Whiteley, inventive director of If Agency, commented: “Our new empowering model oozes confidence and strikes a chord with our viewers, giving them the power to consider they can also make the transformation.”
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If Agency
The if company use information perception as a basis for clever creativity. From model growth by means of cross channel activation, for a few of the UK’s favorite manufacturers, our distinctive method delivers excellent inventive that works
