PORTLAND, Maine, June 09, 2021 (GLOBE NEWSWIRE) — Guiding Stars, a number one diet steerage program utilized by a number of main East Coast grocery retailers and different organizations all through North America, introduced at present the launch of a contemporary new look that can make discovering nutritious selections even less complicated for customers on-line and in shops.
“As we’re rising from the pandemic, customers are extra excited by well being and diet then ever as they take care of themselves and their households and handle well being circumstances, in addition to look to spice up their immune methods,” mentioned Julie Greene, director of Guiding Stars. “As the deal with wholesome consuming intensifies and Guiding Stars nears our fifteenth anniversary, it was the suitable time to freshen our method and make it even simpler for customers to make good selections.”
The rebrand features a vibrant new emblem and up to date star icons that make discovering nutritious merchandise as simple as one, two, three. In the middle of the brand is a compass that represents the course Guiding Stars offers. There can be an apple that represents diet. These options come collectively to display a optimistic method to speaking diet steerage, which is bolstered by the gold star. In shopper testing, the brand new mark was broadly understood as a information for nutritious meals.
The star icons, which will be discovered on product packaging, retailer shelf tags or on on-line platforms for producers and grocery retailers who leverage Guiding Stars, now embrace the phrases “good,” “higher” or “greatest” so customers clearly know which merchandise are most nutritious. Outlined stars have been additionally added to make clear that Guiding Stars are out of a doable whole of three.
“At Guiding Stars, encouraging wholesome consuming and nutritious selections is in our DNA,” mentioned Greene. “We’re enthusiastic about these branding and visible enhancements as a result of we imagine that they are going to allow our current purchasers to raised assist their prospects’ diet wants and encourage extra producers and retailers to deploy the Guiding Stars system on product packages and bodily and digital retailer cabinets. This can in flip assist enhance total group well being, which is our aim. We need to make a straightforward, quick affect an individual’s alternative for a drink, meal or snack that makes somebody be ok with their meals alternative and encourages ongoing nutritious selections.”
The new look-and-feel is now built-in into the Guiding Stars web site, which additionally gives insights and tips about meals and diet. Consumers will start to see the brand new branding on product packaging, in shops and on on-line procuring platforms for subscribing grocers and different purchasers starting this summer season.
About Guiding Stars
Since 2006, Guiding Stars has supported retailers, together with the manufacturers of Ahold Delhaize USA – Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop – by serving to their prospects simply discover meals with good, higher, and greatest diet. Guiding Stars makes use of goal, evidence-based diet science to point which merchandise meet the usual for good, higher, and greatest diet. Manufacturers, retailers, meals service, and wellness applications additionally use Guiding Stars’ product database and patented algorithm to assist set wholesome gross sales targets, reformulate merchandise, gas suggestion engines, and energy wholesome habits rewards applications. For extra data go to www.guidingstars.com.
CONTACT
Christy Phillips-Brown
704-310-2221
Erin DeWaters
704-310-3884
A photograph accompanying this announcement is accessible at https://www.globenewswire.com/NewsRoom/AttachmentNg/7c871fb4-6625-4b9e-9b48-4d6ccda7f7d4
