Danone : leads the 2021 Access to Nutrition Initiative’s Index for responsible marketing of Breast Milk Substitutes

Press launch – Paris, 17 June, 2021

Danone leads the 2021 Access to Nutrition Initiative’s Index for

accountable advertising of Breast Milk Substitutes

  • Access to Nutrition Initiative (ATNI) ranks Danone number1 globally in its Breast Milk Substitute (BMS) and Complementary Foods (CF) Marketing Index with an general rating of 68%
  • The ATNI BMS Marketing Index evaluates the alignment of an organization’s advertising insurance policies and practices with the World Health Organization’s (WHO) 1981 Code for the Marketing of Breast Milk Substitutes (child system) and all subsequent related World Health Assembly (WHA) resolutions.
  • Danone’s management place re-affirms the corporate’s dedication to pursuing full compliance with the WHO Code for the Marketing of Breast Milk Substitutes by 2030 in collaboration with all related companions.

The Access to Nutrition Initiative (ATNI) as we speak printed its BMS/CF Marketing Index that ranked Danone first with a rating of 68%, which additionally represents a major enchancment on the corporate’s 2018 rating of 46% on this class.

ATNI acknowledged Danone’s work to strengthen its overarching commitments to the accountable advertising of breast milk substitutes, significantly as regards to its applicability to and implementation in its associates throughout the globe.

The rating displays Danone’s method to moral advertising of breast milk substitutes based mostly on its far-reaching and industry-leading insurance policies to guard and promote breastfeeding. Danone is the primary firm to ban the promotion of breast milk substitutes for kids aged 0-6 months anyplace on this planet, even the place it’s nonetheless permitted by native legislation.

“We welcome ATNI’s evaluation as we strongly imagine that exterior monitoring raises the compliance and integrity of promoting practices of particular person firms, and in the end, the complete {industry}” mentioned Jean Marc Magnaudet, President Danone Specialized Nutrition.

“Parents place their belief in us and we goal to repay that belief by making certain that each dad or mum feels supported with truthful, science-based details about vitamin choices for his or her little one, and by offering this data in a accountable, clear and open approach.

The rating builds on different latest exterior verifications of Danone’s management place in accountable advertising of breast milk substitutes. In 2020 Danone was re-certified for the 5th

consecutive 12 months as a constituent of the FTSE4Good Index Series. Danone is 1 of solely 3 breast milk substitute producers included within the FTSE4Good Index Series, a worldwide accountable funding index collection, measuring efficiency of firms throughout Environmental, Social and Governance (ESG) practices.

As an “Entreprise à Mission” or purpose-driven firm, Danone works to guard, promote and help breastfeeding to enhance toddler and maternal vitamin and well being domestically. This achievement within the 2021 ATNI BMS Marketing Global Index reiterates Danone’s long-term dedication to excessive requirements of societal and environmental efficiency.


Note to Editors – concerning the Access To Nutrition Initiative Breast Milk Substitute (BMS) and Complementary Foods (CF) Marketing Index

Access to Nutrition Initiative is hosted by the Access to Nutrition Foundation, an impartial not-for-profit group based mostly within the Netherlands that works internationally. ATNI focuses on growing instruments and initiatives that observe and drive the contribution made by the meals and beverage sector to addressing the world’s international vitamin challenges.

ATNI’s principal goal in assessing the chosen main child meals firms is to find out the extent to which they market their Breast milk Substitutes and Complementary Foods in step with The Code (refers each to the 1981 WHO Code and all subsequent and related WHA resolutions, as much as and together with WHA 69,9).

Baby meals firms can play a crucial function in supporting optimum breastfeeding and the well timed introduction of Complementary Foods by advertising their merchandise in step with The Code and/or nationwide authorized measures, whichever are stricter. In doing to allow them to additionally contribute to reaching international vitamin targets and the Sustainable Development Goals.

Media contact

Susie Kuijpers

Senior Manager External Communications Danone Specialized Nutrition [email protected]

+31 6 46237286

About Danone (www.danone.com)

Danone is a number one multi-local meals and beverage firm constructing on health-focused and fast-growing classes in 3 companies: Essential Dairy & Plant-Based merchandise, Waters and Specialized Nutrition. With its ‘One Planet. One Health’ body of motion, which considers the well being of individuals and the planet as intimately interconnected, Danone goals to encourage more healthy and extra sustainable consuming and consuming practices. To speed up this meals revolution and create superior, sustainable, worthwhile worth for all its stakeholders, Danone has outlined 9 2030 Goals, and paved the way in which as the primary listed firm to undertake the “Entreprise à Mission” standing in France. With a objective to deliver well being by meals to as many individuals as doable, and corresponding social, societal and environmental goals set out in its articles of affiliation, Danone commits to working in an environment friendly, accountable and inclusive method, in step with the Sustainable Development Goals (SDGs) of the United Nations. By 2025, Danone goals to turn out to be one of many first multinational firms to acquire B Corp™ certification. With greater than 100,000 staff, and merchandise bought in over 120 markets, Danone generated €23.6 billion in gross sales in 2020. Danone’s portfolio consists of main worldwide manufacturers (Actimel, Activia, Alpro, Aptamil, Danette, Danio, Danonino, evian, Nutricia, Nutrilon, Volvic, amongst others) in addition to

robust native and regional manufacturers (together with AQUA, Blédina, Bonafont, Cow & Gate, Horizon Organic, Mizone, Oikos, Prostokvashino, Silk, Vega). Listed on Euronext Paris and current on the OTCQX market through an ADR (American Depositary Receipt) program, Danone is a part inventory of main sustainability indexes together with those managed by Vigeo Eiris and Sustainalytics, in addition to the Ethibel Sustainability Index, the MSCI ESG Indexes, the FTSE4Good Index Series, Bloomberg Gender Equality Index, and the Access to Nutrition Index


Groupe Danone SA printed this content material on 17 June 2021 and is solely liable for the data contained therein. Distributed by Public, unedited and unaltered, on 17 June 2021 17:15:06 UTC.

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