Pros, Cons And More – Forbes Health

What if one of the best food regimen isn’t a food regimen in any respect? What if the food regimen sport changer is definitely a psychology-based cell app?

That’s the daring promise by Noom—an app that encourages each day behavioral modifications for long-term weight reduction. I attempted it for 4 weeks, not figuring out colored-coded meals and a each day dive into the psychology of consuming would assist me lose 7 kilos and train me how one can experience an elephant (extra on that later). 

Here’s every little thing it’s essential find out about Noom—and whether or not this system is perhaps a very good match for you. 

What Is the Noom Diet—and How Does it Work? 

Let’s lose the phrase food regimen for a second. Unlike a standard food regimen, Noom is a cell well being app subscription service that encourages folks to make behavioral modifications to reside more healthy. 

Noom isn’t new. It truly debuted in 2008 as a easy health and calorie tracker. But by 2016, the app had added a psychology and behavioral change part, person assist teams and private coaches. 

Noom boasts a workforce of behavioral well being specialists who’ve researched oncology, diabetes prevention and administration, hypertension and extra to design a curriculum that will get at the reason for weight reduction struggles. Noom dieters study to give attention to their mindset earlier than they give attention to meals. The app’s philosophy is, “as soon as you identify the belongings you’re able to work on, your mindset will assist you to type new neural connections over time to vary your habits.” 

Today, shedding pounds the Noom manner means analyzing consuming behaviors, managing feelings associated to meals, practising accountability and making life-style modifications that may end up in sustained weight reduction. 

How Does Noom Work?

Getting began with the Noom food regimen plan includes answering questions no food regimen plan has ever requested me earlier than.

1. Take a quiz for a personalized plan. 

The first step in this system is a 10-minute on-line quiz that asks typical questions on your top, weight, gender, age and why you need to shed extra pounds. It additionally asks how lively you’re, how usually you eat and whether or not you’re in danger for sure well being points like diabetes, coronary heart illness and melancholy.  

Then questions like, “Have any life occasions led to weight achieve in the previous few years?” and, “Why are you unsure about hitting your weight reduction objectives?” pop as much as assess habits and behaviors. 

2. Pay, then obtain the app to your smartphone and create a log-in. 

Once you’ve determined to affix this system and paid the payment, you could obtain the Noom app. It’s at the moment solely accessible on IOS (12.4 or later) and Android (model 6 or later) smartphones. You can apply it to iPad and Android tablets, however the performance can be restricted as a result of tablets don’t usually include movement sensors (Noom has a step counter). After you’ve put in the app, you’ll be requested to sign up utilizing the e-mail deal with you used to affix this system. 

3. Meet your coaches, decide to classes and get your calorie price range.

Noom asks you to finish 10 mini-lessons in psychology and behavioral change in 16 weeks. You determine instantly if you wish to spend a minimal of 5 minutes to a most of 16 minutes a day on the teachings. About two days in, you’ll be related with a purpose coach who will personally attain out about twice per week to examine in, ask about your progress and ship motivational messages.

A number of extra days into this system, you’ll be assigned a gaggle coach and a peer group. The group coach moderates the peer group chat, posts weight reduction ideas and typically responds to particular person posts.  Both the purpose coach and the group coach are educated in all issues Noom and maintain both a bachelor’s or affiliate’s diploma, plus 2,000 hours of wellness expertise.

Your calorie restrictions are based mostly your info. For some overweight and pre-diabetic folks, Noom would possibly suggest its diabetes prevention program—the primary cell well being program to be acknowledged by the Centers for Disease Control (CDC) for delivering an evidence-based sort 2 diabetes prevention program. 


Your customized plan assigns a each day calorie price range (the minimal energy it’s essential operate every day) and requires you to file your meals and bodily exercise each day. You additionally determine if you wish to commit two to 10 minutes a day to learn quick articles on optimistic pondering, conscious consuming and stress reduction. 

On prime of all of this, Noom has a step counter, so so long as your telephone is on you all day, you’ll know simply what number of whole steps you took. The app encourages you to log each day blood strain readings, blood glucose ranges and water consumption.  

The Noom plan is designed to final 16 weeks, however you’re inspired to purchase as much as twelve months at a time for weight reduction and upkeep. To meet my purpose of a 12-pound weight reduction, my calorie price range was 1,250 energy a day for 16 weeks. When I logged my meals, the app let me know what number of energy I had left in every meals class (see under) for the day. There was no admonishment once I went over my calorie price range, solely encouraging messages to proceed the plan and classes to assist me look at what triggered my dangerous meals day (or week). 

What Foods Can You Eat on the Noom Diet? 

This is the primary plan I’ve ever tried that didn’t rule out any specific meals or meals teams. Any restrictions are self-imposed. While Noom does present choices for many who observe vegan, gluten-free or low-carb diets, it by no means labels meals as dangerous or off-limits.

The people at Noom consider that meals weight, not energy, determines how full you are feeling; due to this fact, they use a color-coded meals system that prioritizes meals by caloric density (CD). The extra water a meals has, the decrease its CD. Consequently, consuming meals with low CD makes you fuller quicker, with fewer energy. 

  • Green Foods: Fruits, greens and complete grains are all low calorie dense meals, which suggests they’re greater in water content material and supply the very best focus of vitamins.
  • Yellow Foods: Lean meats, legumes and low-fat dairy meals must be eaten sparsely as a result of they’ve extra energy and fewer vitamins than inexperienced meals.
  • Red Foods: Red meats, processed meals and full-fat cheese are probably the most calorie-dense meals with the least quantity of wholesome vitamins. One-fourth to one-half cup servings of those meals make up 25% of your each day energy.

The Noom food regimen plan by no means says you possibly can’t have “crimson” meals, it merely encourages you to be conscious of what number of you eat. Every time you log a meals, Noom immediately classifies it in accordance with a colour, which lets you visualize the areas of your food regimen that want enchancment. 

If you’re struggling to wrap your thoughts round this manner of consuming, let me assist. To lose 12 kilos in 16 weeks, Noom determined I wanted about 1,250 energy a day to operate. It prompt I restrict “crimson” meals to 300 energy, eat 540 energy of “yellow” meals and use my remaining 410 energy consuming “inexperienced” meals. So if I had a glazed doughnut for breakfast at 260 energy, I’d consumed my crimson meals for the day. But I nonetheless had 990 energy to divide between “yellow” and “inexperienced” meals. A lightweight salad with grilled rooster for lunch? Why not? Shrimp and grilled veggies for dinner? Absolutely. Guilt over the doughnut? None in any way. 

How Much Does Noom Cost? 

While Noom does promote a free one-week trial, a subscription prices as much as $59 a month. Each plan is individualized, and the advisable period of this system is predicated on the quantity of weight you need to lose. I wished to lose 12 kilos, so a four-month plan was prompt. After looking for low cost codes, I paid $26.00 a month. Had I signed up for a 12 months, my month-to-month value would’ve been about $16.00. Because you’re quoted costs based mostly in your private objectives, there’s no marketed worth related to dropping 5, 10 or 15 kilos. However, it’s clear the extra months you join Noom, the deeper the month-to-month low cost. 

Interested in making an attempt Noom?

Answer a number of life-style inquiries to obtain your customized meal and health plans from Noom.

Pros of Noom

Psychological method

There are 4 observe playing cards pinned above my desk proper now with “Noomerisms”—nuggets of knowledge obtained by Noom each day log-ins. “You is perhaps dealing with waves, however you’re making them, too. Ride the wave.” Daily affirmations like that make Noom far more than a weight reduction instrument. I can’t consider one other weight reduction program the place I’d study dialectical behavioral remedy (DBT) ideas in one among my five- to nine-minute each day reads to assist me cope with the stress of a brand new job (and the senseless consuming that comes with it). Through DBT, which makes use of ideas of mindfulness, I turned extra conscious of why I used to be consuming buttered popcorn with truffle salt whereas lamenting the previous as an alternative of connecting my senses to at the least one optimistic factor within the current. 

Another three-minute learn taught me about locus of management, a psychological idea that examines whether or not you place management over occasions and outcomes internally or externally. For instance, an inside locus of management is that if you end up pondering, “I don’t have sufficient willpower to lose 5 kilos.” You’re blaming your self for not shedding pounds. However, in the event you suppose, “I can’t shed extra pounds as a result of my partner likes to eat out,” that is an exterior locus of management, or the tendency guilty outdoors forces for outcomes. 

The purpose you must learn articles like this each day to progress by way of the Noom food regimen plan is fairly easy: It works. When you’re pressured to take a look at the psychology behind why you overeat, proceed to make poor meals selections or simply can’t appear to make any food regimen stick, you turn into extra self-aware and your relationship with meals modifications … for the higher. 

Accountability and assist

Noom encourages you to be accountable—not just for what you place in your mouth, however the ideas behind your selections. Certified well being coaches examine in with you weekly to encourage you and rejoice your progress. The app additionally connects you to different Noomers who’re greater than keen to share ideas and tips for weight reduction, staying hydrated and shifting extra all through the day. You can have interaction within the group chat by way of the app or in the event you meet one or two folks you actually click on with, you possibly can trade info and turn into your personal Noom squad. 

Focus on long-term weight reduction  

Sustained weight reduction comes from dedication, information and consciousness—and Noom gives the instruments for all three. The program doesn’t supply any fast fixes, nor does it exclude meals or encourage consuming home windows. The emphasis on consuming complete meals and creating a wholesome relationship with them is a Noom precept it says will result in long-term weight reduction. 


Cons of Noom


While there are free trials and reductions, the month-to-month value is perhaps greater than what some are keen to spend on a weight reduction program. After making an attempt a number of nationally identified weight reduction applications and shopping for their bars, shakes and dietary supplements, I discovered the fee fairly comparable.  

Huge dedication

I at all times seemed ahead to the each day readings, however reporting every little thing you eat, on daily basis is daunting. Noom additionally asks you to weigh your self each day and for some folks, that may be very tough. The weekly check-in with a purpose counselor was a miss for me, too. The correspondence was too impersonal and rare to be efficient. 

No particular meal plan and no ready meals supply choices

If you need an app to offer ready meals choices or a particular meal plan, Noom just isn’t for you. Aside from the each day calorie price range and advisable percentages of crimson, yellow and inexperienced meals, there are not any meals guidelines with Noom. Some will flourish with this meals freedom, whereas others used to prescriptive methods of consuming is perhaps uncomfortable with out the construction they’re accustomed to. 

Admittedly, some days I didn’t need to plan or cook dinner a meal. Instead, I ate a bowl of cereal for dinner as a result of I used to be uninspired, had the energy in my price range and Noom mentioned I may. 

Does the Noom Diet Work? 

I misplaced 7 kilos in a single month on Noom. It wasn’t simple, however it’s been my most attention-grabbing and academic food regimen journey to this point. Noom isn’t for everybody, particularly in the event you don’t need to be tethered to a telephone. However, it labored for me. 

One of the teachings I discovered on the Noom food regimen plan is that all of us have an elephant—it’s our impulsive, irrational, emotional aspect. When we faucet into our analytical, rational and managed self, we are able to management the elephant. And as of late, I experience mine—proper previous the dessert desk, or if I need, I cease and feed it a cookie.

Interested in making an attempt Noom?

Just reply a number of questions on Noom’s web site about your present life-style to assist your coach create customized meal and health plans.

Let’s Get Started!


The Noom Diet Plan: Everything You Need to Know. Noom web site. Accessed April 20, 2021.

National Diabetes Prevention Program. Centers for Disease Control and Prevention web site. Accessed May 18, 2021.

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