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Results of the shopper survey reveal intensive digitization by gyms, health studios and private trainers through the COVID-19 pandemic
Data means that health companies will proceed to mix bodily and digital companies as a long-term engagement and administration answer
Approximately half of gyms and a 3rd of private trainers used know-how to supply house exercise content material, with half of health studios using digital apps
Amsterdam, twenty sixth May, 2021 – A brand new international buyer survey by Virtuagym of gyms, health studios and private trainers has revealed the essential function that health know-how has performed for health companies through the COVID-19 pandemic, in addition to the important thing half it’s predicted to have for the way forward for the trade.
The analysis, undertaken while a lot of the health trade was nonetheless closed, discovered that digital know-how was very important in motivating and fascinating members, throughout a interval by which over two thirds (69%) needed to shut their doorways for not less than three months.
Close to half (45%) of gyms and a 3rd of health studios (32%) and private trainers (36%) used know-how to supply house exercise content material, with half of studios (49%) and 40% of gyms and private trainers additionally utilizing digital apps to supply digital coaching. The similar variety of gyms additionally engaged with members by 1:1 on-line teaching and stay streaming of lessons.
Wearable know-how has additionally confirmed invaluable, with over half (51%) of gyms and 45% of private trainers utilizing health trackers to help purchasers in assembly their health objectives through the extended durations of restrictions. To streamline enterprise efficiencies and guarantee compliance with COVID-19 rules, over two thirds (69%) of gyms used digital check-ins, on-line class bookings and attendance monitoring.
“As a corporation with the ambition to make the world more healthy by modern know-how, we’re excited to see the extent to which technology-driven options had been embraced by health companies to assist them by such a tough interval for our trade”, mentioned Hugo Braam, CEO and Co-Founder of Virtuagym.
Furthermore, health know-how proved important in sustaining a way of group amongst members. Nearly two thirds (60%) of gyms and over half of studios (54%) used on-line group lessons, while half (50%) of gyms used in-app group options. This rise in group health prolonged to the outside, with nearly all of health studios (86%) coaching in parks and over 40% of gyms and private trainers figuring out in entrance of their amenities.
“We consider that know-how shall be an actual game-changer for the health trade”, added Braam. “It can allow operators massive and small to ship various and personalised experiences to maintain purchasers feeling motivated, finally actually enhancing their bodily and psychological wellbeing”.
Indeed this elevated digital adoption is predicted to proceed, with enterprises pivoting to supply blended, hybrid choices that meet the calls for of shoppers in search of bodily and digital experiences. According to Virtuagym information from the previous yr, utilization of health functions really peaked during times by which amenities had been open, rising threefold in September 2020 in comparison with pre-pandemic numbers, while utilization in March 2021 remained as excessive as when the pandemic first precipitated closures. Results from the worldwide survey additional demonstrated a 20% enhance within the variety of health suppliers now trying to present private and digital coaching, in addition to utilizing digital funds and sophistication bookings.
“There shall be a continued demand for a mixture of bodily and digital within the trade because it fits the approach to life mentality of the trendy health shopper,” mentioned Aaron McCulloch, Managing Director at YOUR Personal Training, one of many United Kingdom’s most profitable private coaching administration firms. “By investing in a hybrid enterprise mannequin and blended companies, health entrepreneurs can present extra versatile, hyper-personalized experiences to purchasers to assist them obtain a extra well-rounded more healthy life-style, in addition to make their jobs simpler by being extra time and price environment friendly.”
Virtuagym is a supplier of health know-how for teaching, member engagement, and membership administration. The platform delivers a whole ecosystem with built-in cellular apps with options for train and vitamin steerage, progress monitoring, wearables, on-line teaching, scheduling, billing and extra.
With 200+ workers and centrally positioned places of work in Amsterdam and the Americas, Virtuagym helps greater than 16 million customers, over 8,500 health companies, and 30,000+ trainers worldwide, together with Workout Anytime, YOUR Personal Training, Sentinel Leisure Trust, Jetts and Rochester Athletic Club. For extra particulars, go to enterprise.virtuagym.com.