How I sold tech-based fitness start-up to Lululemon for $500 million


Meet Brynn Putnam. The CEO and founder secured $3 million in enterprise capital to fund her tech-based health firm MIRROR on the identical day that she gave delivery to her son. In the summer season of 2020, Putnam offered MIRROR for $500 million to Lululemon. The pandemic has been good for enterprise. MIRROR advertisements are plastered throughout New York’s subway, airing on TV and clogging up social media channels. But promoting an organization for half a billion {dollars} is only a small a part of her story and admittedly, not even essentially the most fascinating. There are three numbers to be careful for on this story. $15,000: The quantity Brynn had in her financial savings when she stop ballet. $3 million: Her first exterior funding. $500 million: The quantity she offered MIRROR for in 2020. Here’s how Brynn Putnam constructed an organization price half a billion {dollars} in simply two years.

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