Former NBA Star Shaquille O’Neal Invests in Detroit Fitness Startup

A person makes use of the MAXPRO system for a chest train. // Courtesy of MAXPRO

MAXPRO, a Detroit-based health startup that makes a flexible and transportable health system, introduced yesterday a strategic partnership with basketball Hall of Famer Shaquille O’Neal, who invested within the firm.

“We’ve hit so many milestones prior to now 12 months however having an completed investor like Shaquille O’Neal on our workforce highlights how far we’ve come,” says Nezar Akeel, founder and CEO of MAXPRO.

“My preliminary motivation for beginning MAXPRO got here to me as a result of I saved lacking exercises after I was touring for enterprise. Without a transportable health system that I might take wherever to exercise anytime, I made a decision to invent my very own in order that I might assist anybody get an ideal exercise no matter the place they’re.”

The SmartConnect Portable Cable Machine provides as much as 300 kilos of resistance and permits customers to do a big selection of exercises from practically wherever as a result of harness system on the again of the machine — and keep related whereas exercising. A associated app tracks repetitions and weight used, together with providing health courses.

Classic gyms and health facilities suffered mass cancellations in 2020 as a result of COVID-19 pandemic. Since MAXPRO was based in 2019, they’ve grown from a Kickstarter marketing campaign to a startup with over 10,000 items bought worldwide. The firm tasks 2021 income of greater than $10 million.

“I’m so excited to associate with MAXPRO. They are an incredible firm with an ideal imaginative and prescient and a novel product that I really like to make use of,” says O’Neal. “My complete mission is to encourage, encourage, and convey enjoyable to the world, and MAXPRO is concentrated on the identical factor.”

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