BOSTON–(BUSINESS WIRE)–Strategy Analytics – A brand new report from the Strategy Analytics’ UX Strategies (UXS) service, “Smartwatches & Fitness Bands: Prioritization and Satisfaction”, surveyed shoppers in China, the US, and the UK to grasp function prioritization and satisfaction with smartwatches and health bands. Overall, homeowners of smartwatches and health bands have been largely happy with their gadgets. However, whereas this means that producers are doing lots of the proper issues, Strategy Analytics discovered that the extra technical and bodily features of smartwatches and health bands equivalent to design, model, and battery life, impacted the general consumer expertise most.
Commented Lisa Cooper, report writer and Director, UXS, “Manufacturers want to look at the usefulness of incorporating options equivalent to contactless funds, stress ranges and music into smartwatches and health bands. We discovered that these options usually are not excessive priorities for customers and essentially, don’t work effectively when applied on a lot of these wearables. Their use is way extra acceptable on a smartphone.”
Continued Cooper, “Battery life additionally must be addressed as it’s a excessive precedence for customers in addition to a necessity for a rising record of health-related options that may be built-in into smartwatches and health bands, equivalent to coronary heart monitoring. Currently these measurements are taken on demand which is restricted in usefulness for many well being points. A deep dive into different methods of harvesting and storing vitality in wearables is essential to future success as a lot of these wearables turn out to be well being guardians.”
Added Chris Schreiner, Director, UXIP Syndicated Research, “There is numerous analysis presently being undertaken in healthcare and health wearable sensors that producers can companion with to innovate on present type elements. This mixture that will improve UX elements equivalent to consolation, enhance battery life and accuracy. At a time when present smartwatch and health band homeowners already contemplate worth for worth to be low, this may very well be a profitable technique to make sure better market uptake and client satisfaction.”
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Source: Strategy Analytics, Inc.
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