Empire Portfolio Group Opens New Orangetheory Fitness Studio in Hell’s Kitchen

Empire Portfolio Group Opens New Orangetheory Fitness Studio in Hell’s Kitchen
Empire Portfolio Group Opens New Orangetheory Fitness Studio in Hell’s Kitchen

NEW YORK, Dec. 27, 2022 /PRNewswire/ — Empire Portfolio Group (“Empire”), a number one Area Developer and Franchisee of Orangetheory® Fitness, the guts rate-based interval coaching health franchise, introduced right this moment it opened a brand new studio within the Hell’s Kitchen neighborhood on the West Side of Manhattan. The new studio is positioned at 730 ninth Ave, New York, NY 10019, between West 49th and West 50th Streets.

The Hell’s Kitchen location marks the fifth studio owned and operated by Empire in Manhattan. Other studios are positioned in Chelsea, Midtown West, and the Upper West Side. Two extra studios may even open in early 2023 positioned within the West Village and TriBeCa.

The new 4,124 sq. foot studio house will characteristic all new state-of-the-art tools together with the teaching and proprietary in-studio and wearable health expertise Orangetheory is thought for globally. The studio may even introduce Orangetheory’s new, customized MaxHR algorithm, which updates coronary heart charge zones in actual time to supply much more correct efficiency outcomes. In addition, the studio’s treadmills and rowers will likely be geared up with OTconnect expertise, a brand new, proprietary platform which creates an ecosystem of information and suggestions highlighting every member’s whole distance, common/max incline, max miles per hour, whole shifting time and extra. The studio will rejoice its grand opening on December 30, 2022 and is at present providing discounted Founding Member Rates.

“We are excited to open our first Orangetheory studio in Hell’s Kitchen, and produce Orangetheory’s science-based, high-energy exercises, which at the moment are much more related, customized and efficient, to the residents right here,” mentioned Empire’s CEO, Adam Krell. “With January quick approaching, and higher well being and wellness persevering with to high the record of most typical New Year’s resolutions, we sit up for serving to extra of our members, no matter their health degree, comply with by on their dedication to a more healthy way of life and begin seeing the outcomes.”

Orangetheory Fitness is among the world’s fastest-growing franchise corporations and a frontrunner within the boutique health house. The group exercises incorporate endurance, energy, and energy to generate the ‘Orange Effect’ – which retains energy burning for as much as 24 hours after a 60-minute exercise.

For extra info on the Hell’s Kitchen Orangetheory Fitness and membership packages, please name 646-650-2910. More info on Orangetheory Fitness is obtainable on Orangetheory’s web site at www.orangetheory.com. Follow Orangetheory Fitness on Facebook, Twitter and Instagram for the most recent information and developments.                                         

About Orangetheory

Orangetheory® (www.orangetheory.com) makes it easy to get More Life out of your exercise. One of the world’s fastest-growing franchise corporations, Orangetheory has developed a novel method to health that blends a novel trifecta of science, teaching and expertise that work collectively seamlessly to raise contributors’ coronary heart charges to assist burn extra energy. Backed by the science of extra post-exercise oxygen consumption (EPOC), Orangetheory exercises incorporate endurance, energy and energy to generate the “Orange Effect,” whereby contributors hold burning energy for as much as 24 hours after a 60-minute exercise. Orangetheory franchisees have opened over 1,500 studios in all 50 U.S. states and 25 international locations.

About Empire Portfolio Group

Empire Portfolio Group, based in 2013 and headquartered in New York City, is a number one franchisee and space consultant of Orangetheory Fitness. Empire has over 130 Orangetheory Fitness studios throughout New York, New Jersey, Connecticut, Maine, Vermont, New Hampshire, North Carolina, South Carolina, Virginia, and Washington, D.C.

Media Contacts:

Beth Wiegard
[email protected]
Caroline Luz
[email protected]


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SOURCE Empire Portfolio Group


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