Clark Bartram and Mike O’Hearn Discuss Brand-Building in the Fitness World

Episode 26 of The Mike O’Hearn Show was revealed on Generation Iron‘s YouTube channel on Dec. 23, 2022, that includes a dialog between the present’s namesake and health mannequin and host of American Health & Fitness Clark Bartram.

The dialogue covers how Bartram made a residing for himself as a health mannequin able to each gracing the duvet of magazines and articulating how he acquired his physique through the article characteristic contained inside mentioned journal — a breakdown of brand-building. 

I at all times had a advertising and marketing thoughts. Not figuring out I had one, however having one.

Check out your complete interview within the video beneath:

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Bartram acknowledged the worth of getting a model based mostly on the discrepancy of pay for {a magazine} cowl shoot versus the value of a full-page advert in the identical journal. Recognizing that early in his health profession led Bartram to give attention to constructing his model to take care of sufficient clout worthy of extra journal covers as an alternative of changing into an elite skilled bodybuilder.

I’m Clark Bartram, I’m at all times in form. That turned my model.

The hole within the health house for fashions like Bartram was that bodybuilders who had been competing had been solely cover-ready a couple of weeks annually based mostly on once they had been competing. Outside these home windows, they had been both bulking or in any other case not within the requisite form. Bartram acknowledged a possibility to be the go-to man for magazines like Muscle & Fitness if he stayed in form year-round. 

I don’t need to be a bodybuilder as a lot as I need to be a model.

Bartram furthered his model by having a tagline that coincided together with his identify — Clark Bartram, America’s Most Trusted Fitness Personality. That tagline later developed from utilizing the phrase “character” to “skilled.”

[Related: Bodybuilding Versus Powerlifting Programs: Three Big Differences]

Five Tips for an Up-and-Coming Fitness Professional

O’Hearn requested Bartram what recommendation he would supply somebody youthful in modern-day having to deal with social media. Bartram provided the next ideas:

Clarify Your Goals

Bartram encountered a younger man with a stellar physique within the health club. Bartram inquired as to what this gym-goer’s objective was. They responded with their aspiration of successful their IFBB professional card however not with why that was their objective. Bartram thought it was an oversight to not have readability about what a professional card would supply them as soon as acquired.

My objective was to generate profits. I’ve by no means had a job. At age 60, I nonetheless don’t need to get a job.

In this case, Bartram was adamant {that a} bodybuilding professional card is pointless if the objective is to make health a method of residing.

Define a Path

In a world the place everyone seems to be in form and/or handsome, somebody trying to break by means of the gang will want a “distinctive promoting proposition” (USP), and a bodybuilding professional card is just not that. Bartram’s USP was that he would at all times be in form for a photo shoot, regardless of when it was taking place. 

Narcissism will get in the way in which of profitability. 

Success in health requires greater than a physique or a reasonably face. It requires a great story. Whether it’s like O’Hearn overcoming dyslexia to turn out to be an actor or any other adversity, a narrative is “what will get folks speaking” and can permit for a method to distinguish from the gang.

Sustainable Lifestyle

Whatever the objective in health could also be, sustaining it for a lifetime requires it to be sustainable over the long term. Bartram considers himself an anomaly to take care of a calorie deficit off a low-carb diet for so long as he does with out compromising muscle mass — he understands he has genetics which might be apparently predisposed to his health aspirations.

[Related: 2022 Mr. Olympia Results — Complete Official Scorecards]

What’s Your Why?

Bartram suggests making a mission assertion to make use of because the motivation to rise up day by day. It’s a continuing reminder to try for one thing. Bartram’s “why” is to positively influence everybody he interacts with each day.

Living out one’s “why” is a mindset framed round considering long-term and embracing the journey quite than considering short-term to attain one thing finite. Sacrifices will seemingly must be made for the “why,” however sustaining the need to proceed a sustainable life-style is extra more likely to result in success in health than regardless of the short-term sacrifice is. Check out your complete interview between Bartram and O’Hearn to listen to extra particulars about Bartram’s concepts about constructing a model.

Featured picture: @clarkbartram on Instagram