Schall takes on critical matters impacting sports nutrition

The Sports & Active Nutrition Summit is again in San Diego, February 15-17, 2023. The occasion will deliver collectively scientists, formulators, consultants, and regulatory specialists to maneuver the sports activities vitamin class ahead. Day one will kick off with State of the Industry, which is able to handle key challenges the sports activities and lively vitamin business is dealing with. 

While the US economic system has recovered from the pandemic faster than anticipated, the bounce again in demand has pressured provide chains and triggered inflation to leap. These provide chain disruptions have put a serious pressure on the worldwide provide, with climate issues​ solely including to the issue. And because the dietary complement business and the world battle to confront inflation, we’re additionally confronted with a battle between Russia and Ukraine that might depress world progress. So what can we be taught from this advanced set of challenges? 

The upcoming Sports and Active Nutrition Summit will sort out these points head on in our State of the Industry session that includes Joshua Schall, principal of J. Schall Consulting. Schall will use his purposeful CPG insights to dissect how the pandemic accelerated e-commerce adoption,  shifted shopper conduct and the way companies can keep model loyalty in as we speak’s risky world. 

“Whether it is the provision chain chaos, geopolitical tensions, inflationary pressures, recessionary fears, or pandemic-induced shopper conduct shifts, sports activities and lively vitamin business professionals would have a particularly laborious time naming a wilder string of some years within the area. With uncertainty at an all-time excessive, my aim is to supply attendees with a set of insights that assist them ‘see round corners’ to allow them to flip danger into alternative,”​ stated Schall.