Nutracheck, a weight loss plan and way of life monitoring and training app primarily based out of the UK, was acquired for an undisclosed sum right now by journal publishing group Immediate Media.
Founded in 2005 and primarily based in Nottingham, Nutracheck’s app acts as a meals diary and calorie counter maintaining monitor of the vitamins absorbed by the consumer’s meal plan and calculating calorie deficits primarily based on a spread of various exercises.
The app incorporates a meals database with greater than 350,000 product listings, and a barcode scanner for including objects as they’re picked from a grocery store’s cabinets.
Immediate now plans to combine the software program with its content material, providers and subscriptions bundle, which counts roughly 1 million paid-for subscriptions throughout digital and print publications.
Sean Cornwell, CEO of Immediate Media’s platforms/digital unit, mentioned: “We’re delighted to welcome the Nutracheck group to Immediate. Nutracheck is the UK’s main meals monitoring app, and an ideal strategic match for us. “
Following the acquisition, Nutracheck will stay primarily based in Nottingham beneath the stewardship of its current administration group; CEO Tim Vryenhoef, advertising and marketing/communications lead Rachel Hartley, and technical director Paul Cookson.
Immediate Media’s UK media portfolio consists of BBC Good Food, a cooking and delicacies media model that features a month-to-month journal, e book collection and a smartphone app.
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