Sports and fitness brand scores with latest high profile sporting collaboration

Sports and fitness brand scores with latest high profile sporting collaboration

Warrington-based sports activities and health model, Built For Athletes, has teamed up with German soccer large Borussia Dortmund to create an unique restricted version branded sports activities backpack for the Bundesliga membership.

The agency specialises in backpacks and health equipment for each elite and on a regular basis athletes.

Founded by brothers Nick and Danny Costello, it has loved fast progress for the reason that firm launched in 2018, designing sensible, fashionable and difficult backpacks, luggage and equipment for health fans internationally, together with working with the Alfa Romeo Formula One Team.

The firm stated it sees nice alternative in strategic collaboration with manufacturers that carefully align to its personal values of high quality, power and sturdiness.

The firm has labored with Borussia Dortmund to develop an unique new backpack that options distinctive Borussia Dortmund branding, a brand new 35 litre capability and Built For Athletes’ signature laser reduce molle development, water and tear-resistant materials and hook and loop higher pocket for personalisation.

CEO Nick Costello stated: “This newest collaboration is a big step for us as we proceed to construct our model within the German market and past.

“Borussia Dortmund is a exceptional membership with an extremely wealthy and profitable historical past and enjoys large help domestically and throughout worldwide territories.

“The collaboration is an ideal match; we’re a younger and bold model, and thru strategic partnerships with manufacturers that share our values of high quality and efficiency we are able to proceed to construct visibility of Built For Athletes with clients in key markets.”

Benedikt Scholz, director internationalisation & business partnerships | managing director BVB Fußballakademie GmbH, stated: “The gamers love the design of the brand new backpack, its versatility and its means to accommodate all their equipment in a single bag for coaching and match days.

“Equipping our workforce in addition to our supporters with top quality merchandise is essential to us. The new backpack suits these necessities completely and we’re trying ahead to rising our relationship with Built For Athletes sooner or later.”

https://www.thebusinessdesk.com/northwest/news/2104667-sports-and-fitness-brand-scores-with-latest-high-profile-sporting-collaboration

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