HUL Likely To Acquire Wellbeing Nutrition Conscious Food Sources

Hindustan Unilever Ltd (HUL) is in talks for the acquisition of Wellbeing Nutrition and Conscious Food, in a transfer to develop its portfolio.

Due to the rising consciousness amongst customers relating to consumption of natural and wholesome meals, the agency needs to faucet into this phase whereas buying Wellbeing Nutrition. The agency is trying ahead to spice up its Annapurna model, providing primarily atta and salt, and therefore is in talks of housing Conscious Food beneath the identical vertical as soon as the deal is finalised, as per sources.

Reports recommend that the plant-based vitamin firm Wellbeing Nutrition acquisition can be round 20 million {dollars}. Organic meals vendor, Conscious Food acquisition quantity continues to be beneath wraps. 

Wellbeing Nutrition was based in 2019. It provides every day wellness merchandise, practical vitamin, youngsters’s natural vitamin and pure nutri-cosmetics. Conscious Food was based in 1990, and it provides merchandise like sprouted wheat dalia, sprouted ragi flour, semolina, digestive combine, and so on. 

Recently, HUL has additionally been in talks with Power Gummies, backed by 9Unicorns, DSG Consumer Partners, Wipro Consumers, amongst others. This transfer by the agency is available in because it plans to enter the nutraceutical area.

---