Nigerian athleisure retailer, bCODE, has partnered with international sportswear model, Reebok, to make sure Africans get a variety of genuine sports activities and health wears at its multi-brand idea retailer and web site in Nigeria.
The Chief Executive Director, bCODE, Wonuola Okoye, mentioned this partnership consists of sports clothing for males, ladies and youngsters in addition to some kinds by the worldwide footwear model hardly ever seen on the open market.
She mentioned the brand new partnership cements the model as a fast-growing trend retail enterprise, as Reebok joins bCODE’s portfolio of multinational manufacturers equivalent to ADIDAS, Skechers and Havaianas sports activities and athleisure merchandise.
“We are very excited so as to add Reebok to our rising portfolio of worldwide companions. At bCODE, we purpose to offer high quality footwear and attire at reasonably priced costs throughout Africa and encourage a brand new strategy to trend, sports activities, and athleisure. Opening this multi-brand idea retailer is one step in the direction of hitting our aim,” she mentioned.
Okoye additional disclosed that bCODE has additionally launched its new and improved web site to hosts the model’s ladies’s, males’s, and youngsters’ collections in addition to function thrilling updates to buyer expertise.
The sports activities trend retailer additionally mentioned the brand new web site is designed to enhance prospects’ journies between looking out on-line and procuring in-store for footwear from their official associate manufacturers Adidas, Skechers, Havaianas and extra in Nigeria.
According to her, the appear and feel of the positioning, which is totally different from the final model, stays true to the model’s aesthetic, including that the web site revamp additionally marks a big shift within the function of digital throughout the enterprise to help in-store gross sales.
“Customers will now get pleasure from improved responsiveness, extra detailed classes and product overview for smoother searching and decision-making, a WhatsApp chat operate, a retailer locator, and procuring edits to call a number of,” she mentioned.