Dutch digital fitness content platform Funxtion bulks up with €5.8 million

Amsterdam-based digital health content material platform Funxtion has raised €5.8 million in Series A funding. The new money will permit the corporate to additional enhance the event of its platform and gas worldwide enlargement, particularly within the U.S. The platform is at present being utilized by health operators in 27 international locations. The spherical was backed by Lexar Partners and present shareholders.

Founded in 2011 by health business consultants Ernst de Neef and Mendel Witzenhausen, the startup permits health club house owners to scale up the personalisation of the digital health experiences of their members. The platform consists of built-in customisation instruments and supply machine integration software program and assortment of premium and white-labelled digital health content material within the type of digital programs, workouts, and coaching programmes. It is utilized by gyms, motels, wellness apps, and company companies, and works with main manufacturers, together with Fitness First Germany, GoodLife Canada, PureGym UK, and Life Fitness Group Australia.

Ernst de Neef, co-founder and CEO of Funxtion, stated: “A hyper-personalised, omnichannel member expertise is the way forward for health. With this funding we are going to spend money on the intelligence of our platform by leveraging the ability of knowledge science, machine studying and AI, enabling our purchasers to supply personalised digital health experiences at scale.”

Sander van Woerden, founding associate at Lexar Partners added: “Funxtion are leaders within the digital transformation of the health business worldwide, and the founders’ product and imaginative and prescient help our ardour for investing in companies that use innovation to assist individuals dwell more healthy lives.”